Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. Source: eMarketer.com Date: Oct 16, 2018 Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009 Questions for discussion: What… Read more »

SPOS #641 – Planet Funny With Ken Jennings

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here it is: Six Pixels of Separation – Episode #641 – Host: Mitch Joel. I’m a moron. I did not put two and two together. My buddy, Scott Stratten, let me know that a new book called, Planet Funny, had recently been published. I’m all-in on any non-fiction book that can bridge comedy, culture and things like… Read more »

Why Sears bankruptcy will be bad for J.C. Penney

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Struggling J.C. Penney (JCP) best brace for an avalanche that has been set in motion by the death of longtime foe Sears. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/sears-bankruptcy-will-rock-j-c-penney-foundation-200803793.html Questions for discussion: Why did Sears fail? Why will the Sears bankruptcy be bad for J.C. Penney?

How Target will try to crush Amazon and Walmart in toys this holiday season

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  The holiday season is approaching, and with it the holiday toy wars. Source: Yahoo.Finance.com – video report Date: Oct 18, 2018 Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html Questions for discussion: What is the strategy Target is using for this toy buying season? Are they targeting kids or their parents? Do you think they will succeed with this seasonal… Read more »

Quaker Bets Oat Milk Is More Than Just a Passing Fad

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats Source: NYTimes.com Date: Oct 19, 2018 Link: https://www.nytimes.com/2018/10/19/business/quaker-foods-pepsi-oat-milk.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: Who is the target customer for this product? Which other products is Quaker competing against for consumer… Read more »

Las Vegas Becomes the Secret Weapon of Musicians in a Spotify World

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Britney Spears is hitting Vegas one more time. And who can blame her? Source: Fortune.com Date: Oct 19, 2018 Link: http://fortune.com/2018/10/19/britney-spears-las-vegas-residency/ Questions for discussion: Why is the “Las Vegas strategy” working well for some artists? How else can they respond to the technology disruption taking place in the industry? How can lesser known artists… Read more »

Why Marketers Struggle with Data-Driven Personalization

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. Source: eMarketer.com Date: Oct 18, 2018 Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001 Questions for discussion: What should managers take away from this research? How should this information be integrated with strategic plans?

How CMOs Can Prepare Their Organisations for AI-Driven Decision Making

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Problem-solving is explorative process. Since my job is to help business and marketing leaders identify and tackle their biggest growth challenges, when I’m not talking to people, I’m absorbed in research or excavating insights from data. Source: 360advertisingweek.com Date: Oct 12, 2018 Link: http://360.advertisingweek.com/how-cmos-can-prepare-their-organisations-for-ai-driven-decision-making/?mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D Questions for discussion: What does the article say to managers… Read more »

Smart mirror streams live fitness classes

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Smart mirror streams live fitness classes Source: CBSNews.com – video report Date: Oct 11, 2018 Link: https://www.cbsnews.com/video/this-smart-mirror-puts-a-personal-trainer-in-your-reflection/ Questions for discussion: Aside from physical fitness, what are some other applications for this technology that you think can use this technology? Describe the user profile for this product.

Square plunges 15% after losing its CFO

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Shares of fintech company Square plunged as much as 15 percent Thursday after the company lost its CFO Sarah Friar. Source: CNBC.com – video report Date: Oct 11, 2018 Link: https://www.cnbc.com/2018/10/11/square-plunges-15percent-after-losing-its-cfo.html Questions for discussion: Why has the value of the firm’s shares fallen? What does this report say about the relationship between management and a firm’s… Read more »