Bayo in Hot Water Over Controversial Ads, Again

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Fashion brand Bayo’s latest ad campaign is causing a furor because of its racially charged content. Weeks earlier, the company had to pull an earlier phase of its advertising campaign. The WSJ’s Patrick Barta tells Deborah Kan what the controversy is all about. Source: Marketwatch.com – video report Date: June 18, 2012 Link: http://live.wsj.com/video/bayo-in-hot-water-over-controversial-ads-again/B06B0867-917E-4A8A-8F2D-299DD51C900A.html… Read more »

Pfizer Sees Harvard Collaboration As Spark For New Drugs

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  When Hal Dvorak, a Harvard scientist whose ideas helped spur the advance of targeted cancer drugs, sought a partner recently to help him develop new treatments, he only had to walk two blocks to find one. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/pfizer-sees-harvard-collaboration-as-spark-for-new-drugs.html Questions for Discussions: Describe the relationships between educational institutions and… Read more »

New Business: Six Pixels of Separation: Personal cost of social media is the subject of debate

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any individual can have an idea and publish it in text, images, audio and video for the world to see – instantly and for free – that the true value of critical… Read more »

Why Mellody Hobson is on Groupon’s board

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Mellody Hobson of Ariel Investments talks about her involvement on boards of Groupon, Starbucks and Estee Lauder. Source: CNNMoney.com – video report Date: June 01, 2012 Link: http://money.cnn.com/video/news/2012/05/29/f-mellody-hobson.fortune/ Questions for Discussions: What did you learn about the decision-making activities of board members, as described by Mellody Hobson? How do these boards benefit from her… Read more »

On Facebook, ‘Likes’ Become Ads

Posted by & filed under International Business, Management, Organizational Behavior.

Description: On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant. Source: NYTimes.com Date: May 31, 2012 Link: http://www.nytimes.com/2012/06/01/technology/so-much-for-sharing-his-like.html?_r=1&hp Questions for Discussions: Explain how “sponsored stories” work. Why are they more effective than regular advertisements? Do you think this strategy is unethical in… Read more »

J.C. Penney buckles under pressure

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Commentary: Discounts are back in style Source: Marketwatch.com Date: May 30, 2012 Link:  http://www.marketwatch.com/story/jc-penney-buckles-under-pressure-2012-05-30?siteid=nwtwk  Questions for Discussions: Why did this pricing strategy fail to please customers? What does this report say about the transferability of managers from one business to another? How are Apple and JC Penny different and the same?

Why China can’t let Europe slip

Posted by & filed under International Business, Management, Organizational Behavior.

Description: China has been investing heavily in European debt and opening its markets to retailers in order to diversify its risk. Source: CNNMoney.com – video report Date: May 24, 2012 Link: http://money.cnn.com/video/news/2012/05/24/n-china-europe-worries.cnnmoney/ Questions for Discussions: Why is Hugo Boss opening more stores in China? Does this strategy make good sense to you? What does this… Read more »

Building a Business on Helping Companies Hire Smarter

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  ClearFit founder Ben Baldwin always knew he wanted to be an entrepreneur, although he wasn’t always sure that this attitude was a good thing. “I’ve never really fit into the way other people think/act and I have a real problem with authority,” Baldwin said in interview. “I kinda thought that I was screwed professionally,… Read more »

The agony of Japan Inc.

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Companies like Apple, IBM and Microsoft once stood in the shadow of much larger and more powerful Japanese electronics giants. Those days are long gone — and, lately, it looks like they may never come back. Source: Fortune.com Date: May 25, 2012 Link: http://tech.fortune.cnn.com/2012/05/25/japan-inc/?iid=SF_F_River Questions for Discussions: Summarize the strategic arguments presented by the… Read more »

Zuckerberg’s right-hand woman

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Facebook COO Sheryl Sandberg is the power behind the company’s explosive growth and ad business. Source: CNNMoney.com – video report Date: May 18, 2012 Link: http://money.cnn.com/video/technology/2012/05/17/t-ts-sandberg-facebook.cnnmoney/ Questions for Discussions: Who is Sheryl Sandberg? Do you think the “character” of Facebook reflects a female view to communications? Do you think she has the momentum to… Read more »