Inside Ikea’s plan to reinvent itself as a circular company

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Description: From rental furniture to modular couches, the company is finding more and more ways to limit its use of raw materials. Source: FastCompany.com Date: Apr 03, 2019 Link: https://www.fastcompany.com/90328244/inside-ikeas-plan-to-reinvent-itself-as-a-circular-company Questions for discussion: What is driving the new business model? What are the constraints the company will have to deal with? Do you think the… Read more »

YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant

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Description: Proposals to change recommendations and curb conspiracies were sacrificed for engagement, staff say. Source: Bloomberg.com Date: Apr 02, 2019 Link: https://www.bloomberg.com/news/features/2019-04-02/youtube-executives-ignored-warnings-letting-toxic-videos-run-rampant Questions for discussion: Summarize the key points made in this report related to the way management dealt with this issue. What would you advise, going forward?

McDonald’s will no longer lobby against minimum wage hikes

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Description:  McDonald’s will no longer take part in efforts to lobby against raising the minimum wage at the federal, state or local level, the fast-food giant told the National Restaurant Association Tuesday. Source: CNBC.com Date: Mar 27, 2019 Link: https://www.cnbc.com/2019/03/27/mcdonalds-reportedly-to-stop-lobbying-against-minimum-wage-hikes.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this decision mean for the firm and the industry at large?… Read more »

Everything you need to know about the Apple credit card, TV Plus and news subscription launch 

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Description: Apple has today unveiled its secretive, decade-long effort to build a TV subscription service that will rival the likes of Netflix and Amazon Prime. Source: Telegraph.co.uk – video report Date: Mar 26, 2019 Link: https://www.telegraph.co.uk/technology/2019/03/26/everything-need-know-apple-credit-card-tv-plus-news-subscription/ Questions for discussion: What are the competitive advantages for Apple in these markets? How well do you think Apple will be… Read more »

Lululemon surges to record high after ‘near flawless execution’

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Description: Lululemon Athletica Inc. (LULU.O 14.13%) shares soared to a record high on Thursday after the maker of upscale yogawear topped fourth-quarter estimates and its forecast eased concerns of decelerating sales. Source: BNNBloomberg.ca – video report Date: Mar 28, 2019 Link: https://www.bnnbloomberg.ca/lululemon-surges-to-record-high-after-near-flawless-execution-1.1236152 Questions for discussion: Explain the firm’s success? Do you think the best yet is… Read more »

Reddit to Cross $100 Million in Ad Revenues in 2019

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Description: Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. Reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast. Source: eMarketer.com Date: Mar 26, 2019 Link:… Read more »

How to Make Millions Using Video Sales Letters

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Description: Creating videos that pitch viewers on a product or service can be quite lucrative, even if you have zero on-camera experience. Source: Entrepreneur.com Date: Mar 28, 2019 Link: https://www.entrepreneur.com/article/328428?utm_source=newsletter&utm_medium=email Questions for discussion: Summarize the communications strategies presented? Create a script for a product that follows this design and explain how it is supposed to… Read more »

SPOS #663 – Bernadette Jiwa Tells The Right Story

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Description: Here it is: Six Pixels of Separation – Episode #663 – Host: Mitch Joel. One of the most prolific and fascinating business professionals in the area of better brand storytelling and marketing is Bernadette Jiwa. She is a veritable force of nature who creates frequent and compelling prose that are sprinkled with optimism and wisdom. Source:… Read more »

Making Marketing Attribution Work Means Choosing the Right Metrics

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Description:  When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points. Source: eMarketer.com Date: Mar 18, 2019 Link: https://www.emarketer.com/content/making-marketing-attribution-work-means-choosing-the-right-metrics?ecid=NL1001 Questions for discussion: What does the report say about metrics managers use and those they should pay more attention to? What would you… Read more »

The pros and cons of breaking up big tech

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Description: Have tech companies gotten so big that it’s bad for the economy? Source: CNBC.com – video report Date: Mar 20, 2019 Link: https://www.cnbc.com/2019/03/20/fortt-knox-big-tech-breakup.html?forYou=true Questions for discussion: Summarize and evaluate the arguments presented in this debate. What do you think will happen? How would this affect these businesses and their customers going forward?