Description: In her black robe and strand of white pearls, Lucy Koh projects the serious, deliberate demeanor befitting a U.S. District Court judge. Source: Businessweek.com Date: 03/29/2012 Link: http://www.businessweek.com/articles/2012-03-29/apple-s-war-on-android Questions for discussion: What are the issues involved in this conflict? Who do you think has more credibility? How do you think this will play out?
Posts Tagged: Culture
Entrepreneurs jump on co-working bandwagon
Description: In 2008, Chad and Sandra Ballantyne moved their marketing and Web design company, Rhubarb Media, into its first office – a 1,300-square-foot space in downtown Barrie, Ont., which they shared with another small company. Source: GlobeandMail.com Date: 04/02/2012 Link: http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/customer-service/entrepreneurs-jump-on-co-working-bandwagon/article2386076/ Questions for discussion: What lessons are there in this report for entrepreneurs? What are… Read more »
Apple Labor Pact Could Ripple Across China
Description: Manufacturers grappling with rising labor costs and worker demands in China could face further pressure if a critical probe of a major Apple supplier sets a new standard for China’s factory workers, Andrew Dowell reports on digits. Photo: Getty Images. Source: Marketwatch.com – video report Date: 03/30/2012 Link: http://www.marketwatch.com/video/asset/apple-labor-pact-could-ripple-across-china/ED326ADD-8C33-4B32-B463-A4BD5BA1D89C Questions for discussion: Summarize the… Read more »
Apple v. RIM: What Canadian companies can learn
Description: There are few games out there that test one’s strategic thinking better than chess. A well thought-out plan, coupled with the ability to anticipate and out manoeuvre your opponent, invariably leads to the capture of your opponent’s king. Game over. The world of business is essentially built on the same basic principles, but in… Read more »
Taiwan dumpling sensation goes worldwide
Description: A local Taiwanese chain restaurant sees a boost in business as their ever expanding dumpling restaurant continues to gain success across the globe. Source: CNNMoney.com – video report Date: 03/21/2012 Link: http://money.cnn.com/video/news/2012/03/19/n-dumpling-empire.cnnmoney/ Questions for discussion: What is the recipe for success as described in this report? What are the similarities and differences of this… Read more »
Why Relationship Marketing is Important for Businesses
Description: In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today. You’ll also discover the story of how Mari came to Facebook marketing and pick up… Read more »
Helping One Big Client, but Wanting to Spread Out
Description: THE Four Horsemen Toy Design Studios is a toy company based in New Jersey that creates highly detailed action figures for Mattel while making its own toys that are sold online to adult collectors. Source: NYTimes.com Date: 03/21/2012 Link: http://www.nytimes.com/2012/03/22/business/smallbusiness/tied-to-one-big-client-but-wanting-to-cut-the-cord.html?ref=smallbusiness# Questions for discussion: What are the particular problems facing these businessmen? What are the… Read more »
Pricey undies, made in the U.S.A.
Description: Hanky Panky is one of very few apparel makers that makes its lingerie in America. Source: CNNMoney.com – video report Date: 03/15/2012 Link: http://money.cnn.com/video/news/2012/03/14/n-hanky-panky-usa.cnnmoney/ Questions for discussion: How is it that this product category can defy the odds and sell successfully? Are there other products that could do as well, in your opinion?
A Marketer’s Homage to the Soda Can
Description: PepsiCo (PEP) recently announced that it will add an additional $500 million to $600 million to its roughly $2 billion advertising budget to support its soda brands in 2012, in an attempt to catch up with the heavy spending (and sales gains) of archrival Coca-Cola (KO). Meanwhile, Dr Pepper Snapple Group (DPS) recently upped… Read more »
Pass the Books. Hold the Oil.
Description: Thomas Friedman: EVERY so often someone asks me: “What’s your favorite country, other than your own?” Source: NYTimes.com Date: 03/10/2012 Link: http://www.nytimes.com/2012/03/11/opinion/sunday/friedman-pass-the-books-hold-the-oil.html?_r=1&scp=2&sq=thomas%20friedman&st=cse Questions for discussion: Summarize Thomas Friedman’s arguments about the development of wealth around the world. Do you agree with his assessments?
