How having a higher purpose feeds the profit line

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Description:   Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies Source:  GlobeandMail.com Date: 03/13/2012 Link:  http://www.theglobeandmail.com/report-on-business/careers/management/morning-manager/how-having-a-higher-purpose-feeds-the-profit-line/article2367812/ Questions for discussion: Summarize the main message in this report. What is your view? Do you think it can appeal to a wide range of managers?

In Europe, Goldman letter deepens banks’ trust deficit

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Description:   British politicians visiting Wall Street would once have been only too happy to have their photograph taken with the head of Goldman Sachs. This week in New York, Prime Minister David Cameron met Goldman Chief Executive Lloyd Blankfein and other bankers in private. Source:  Reuters.com Date: 03/16/2012 Link: http://www.reuters.com/article/2012/03/16/us-banks-image-idUSBRE82F0RR20120316 Questions for discussion: What are… Read more »

Oreo: An iconic cookie turns 100

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Description:  CNN’s Felicia Taylor explores how Oreo has remained an American favorite for a century. Source: CNNMoney.com – video report Date: 03/06/2012 Link:  http://money.cnn.com/video/news/2012/03/06/happy_100_oreo.cnnmoney/ Questions for discussion: Why do you think Oreo has endured for 100 years? Are you surprised to find out that Oreo sells well elsewhere in the world? How would you develop… Read more »

End of Days for Independent Pharmacies?

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Description:   When patients arrive at Woods Pharmacy & Prescription in Mountain View, Ark., pharmacist Dana Woods greets them by name. In a town of 3,000, where Woods has owned the $2 million pharmacy and soda fountain for 26 years, he usually also knows their parents, their children, and their medications. Source:  Businessweek.com Date: 03/08/2012 Link: … Read more »

Hustle and Hustle Smart in Startups

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Description:   Like many other successful entrepreneurs, Brian Wong worked at a startup before branching out on his own. He worked in business development at Digg, and though he was laid off he says he learned a lot from working there. Source:  Sprouter.com Date: 03/07/2012 Link:  http://sprouter.com/blog/hustle-and-hustle-smart-in-startups/ Questions for discussion: What did you learn about entrepreneurship… Read more »

Green Mountain falls as Starbucks takes on Keurig

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Description:   Shares in Green Mountain Coffee Roasters Inc (GMCR.O) tumbled 14 percent on Friday, on fears that it may lose its near monopoly in the U.S. single-cup coffee market after partner Starbucks Corp (SBUX.O) outlined plans to launch a rival coffee and espresso machine. Source:  Reuters.com Date: 03/09/2012 Link:  http://www.reuters.com/article/2012/03/09/us-greenmountaincoffeeroasters-shares-idUSBRE8280MF20120309 Questions for discussion: Why have… Read more »

Designing a $100 solar-powered tablet

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Description:  Fuseproject founder Yves Behar shows off the One Laptop Per Child project’s latest invention. Source: CNNMoney.com – video report Date: 02/23/2012 Link:  http://money.cnn.com/video/technology/2012/02/23/t-ts-nextlist-olpc.cnnmoney/ Questions for discussion: How do you think the creative product development process differs at a not-for-profit business like Fuseproject? How do you think this product will affect development at for-profit manufacturers?… Read more »

YouTube bets $100 million on original content

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Description:   YouTube is enlisting Hollywood’s help to reach a generation of viewers more familiar with smartphones than TV remotes. Source:  USAToday.com Date: 02/20/2012 Link:  http://www.usatoday.com/life/television/news/story/2012-02-20/youtube-original-content/53170394/1 Questions for discussion: Do you think this production strategy can work? What other YouTube channel concepts do you think would succeed? Who are the target markets for these concepts? How… Read more »

Total Worldwide Social Network Ad Revenues Continue Strong Growth

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Description:   Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates. Source:  eMarketer.com Date: 02/24/2012 Link:  http://www.emarketer.com/Article.aspx?R=1008862 Questions for discussion: What explains this rate of growth? At what point do you think it will level off? How should marketing managers deal with this information?

Gen Y Speeds Up Luxury Goods Spending

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Description:   Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers Source:  eMarketer.com Date: 02/22/2012 Link:  http://www.emarketer.com/Article.aspx?R=1008854&ecid=a6506033675d47f881651943c21c5ed4 Questions for discussion: Summarize the highlights in this report. Do you agree with the reasons given? Where do you think the marketplace is headed?