Description: If anybody is left who hasn’t heard about Chevy Guy—the regional manager whose bumbled presentation of car keys to Madison Bumgarner, the World Series Most Valuable Player, has become a media phenomenon—General Motors (GM) is working on it. The automaker has begun including the Chevy Guy’s accidental catchphrase “and stuff” in its advertising. Source:… Read more »
Posts Tagged: Entrepreneurship
YouTube Content Creator Channels Help Marketers Get in on the Right Action
Description: US YouTube revenues to rise 39.2% this year to $1.13 billion Source: eMarketer.com Date: Oct 20, 2014 Link: http://www.emarketer.com/Article/YouTube-Content-Creator-Channels-Help-Marketers-on-Right-Action/1011321/11#sthash.mC0xkzzQ.dpuf Questions for Discussions: What does this report say to managers about using YouTube to reach targeted audiences? Do you think the shift to online advertising is superior to regular televised distribution? What entrepreneurial opportunities are… Read more »
Chasing Wallpaper Dreams
Description: Elizabeth Rees, who grew up in the printing industry in the Midwest, came up with a new type of removable wallpaper. Source: NYTimes.com – video report Date: Oct 15, 2014 Link: http://nyti.ms/ZFje1O Questions for Discussions: What is different about Chasing Paper wallpaper? How important was Rees’ family in her entrepreneurial journey? Do you think… Read more »
FedEx Ground Says Its Drivers Aren’t Employees. The Courts Will Decide
Description: FedEx Ground didn’t pay overtime or contribute to Scalercio’s Social Security benefits. That’s because since acquiring RPS and introducing its ground service, the FedEx unit has treated drivers as independent contractors, not employees. Source: Businessweek.com Date: Oct 16, 2014 Link: http://www.businessweek.com/articles/2014-10-16/fedex-ground-says-its-drivers-arent-employees-dot-the-courts-will-decide#r=hp-ls Questions for Discussions: Describe the business model FedEx has used to manage ground… Read more »
A Small, Spicy Start-Up Prepares for the Demands of Eggnog Season
Description: THE CHALLENGE Because they have yet to hire employees, Mr. Hemeyer and Mr. Salenski have been handcrafting, bottling, labeling, packaging and shipping about 750 bottles of their liquid spices themselves each month. The founders expect a bump in sales during the holiday season, but have no idea how big that bump might be. Source:… Read more »
What Snapchat Wants From Yahoo!
Description: Reports that Yahoo! (YHOO) is on the verge of investing $20 million in Snapchat, at a valuation of $10 billion, have prompted discussion of how the investment fits with Yahoo’s broader strategy and why some shareholders are less than amused. Source: Businessweek.com Date: Oct 07, 2014 Link: http://www.businessweek.com/articles/2014-10-07/what-snapchat-wants-from-yahoo#r=hp-lst Questions for Discussions: What strategic advantage is SnapChat… Read more »
Second Screening During TV Time—It’s Not What You Think
Description: As digital devices take an increasingly prominent place in the lives of US consumers, media use is becoming characterized not by the influence of any single device or platform, but by the simultaneous use of multiple ones. Source: eMarketer.com Date: Oct 06, 2014 Link: http://www.emarketer.com/Article/Second-Screening-During-TV-TimeIts-Not-What-You-Think/1011256#sthash.Tp5UVGeG.dpuf Questions for Discussions: What are the competing threats to… Read more »
When your news site knows your pant size
Description: Thrillist founder Ben Lerer explains how he turned his media company into one that also sells products directly to its readers. Source: CNNMoney.com – video report Date: Oct 03, 2014 Link: http://money.cnn.com/video/technology/2014/10/03/ben-lerer-content-commerce.cnnmoney/ Questions for Discussions: Describe this business model. Develop a strategy for another product category such as electronics.
How to Improve Strategic Partnerships (It’s Important)
Description: Strategic alliances are more critical than ever before, according to research released in September 2014 by the CMO Council and BPI Network. Source: eMarketer.com Date: Oct 01, 2014 Link: http://www.emarketer.com/Article/How-Improve-Strategic-Partnerships-Its-Important/1011244#sthash.xtxlNA1X.dpuf Questions for Discussions: Why are strategic partnerships so important, according to the article? Are you surprised by the research data?
A Secret of Uber’s Success: Struggling Workers
Description: Whether or not you know the term “on-demand economy,” if you’ve used a smartphone application to summon a driver or a delivery person to get you some food then you know what it is — a hassle free way to find workers when you need them for a pretty low price. Source: Bloomberg.com Date:… Read more »
