Description: Despite what President Trump says, America is coming out on top. Source: Fortune.com – video report Date: Apr 12, 2018 Link: http://fortune.com/2018/04/12/china-solar-intelligent-highway/ Questions for discussion: What does the report say about trade between the two countries? Who would benefit from higher tariffs? How would consumers respond to higher tariffs?
Posts Tagged: International Business Issue
Over 1,000 miles on a single charge: A glimpse into the future of bus travel
Description: Around the world, hundreds of millions, if not billions, of people use buses to get around towns and cities. Source: CNBC.com – video report Date: Mar 29, 2018 Link: https://www.cnbc.com/2018/03/29/future-travel-california-made-bus-travels-1000-miles-on-single-charge.html Questions for discussion: Why is this technological development so important for the environmental movement? Do you think governments should subsidize purchases through municipal bus… Read more »
Measuring the Effectiveness of Video Ad Campaigns
Description: Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Source: eMarketer.com Date: Nov 02, 2017 Link: https://www.emarketer.com/Article/Measuring-Effectiveness-of-Video-Ad-Campaigns/1016706?ecid=NL1001 Questions for discussion: What does the report say about the difficulties related to measuring… Read more »
Want to Go From MBA to CEO? Executives Will Need These Skills in 2039
Description: Good news for today’s MBA grads: The share of large company chief executives with graduate business degrees has grown nearly 50 percent in the past 10 years. But don’t start decorating your corner office yet. There’s a lot to learn before you’re ready to take the CEO chair. Source: Businessweek.com Date: August 29, 2014 Link:… Read more »
Arrogance Is Good: In Defense of Silicon Valley
Description: Sam Altman sits behind his desk with his knees pulled up to his chest, eating dried apricots. He’s 29, but even the most laissez-faire bartender would card him. His hand is forever grabbing his hair while he thinks, making it stick up in Einsteinian tufts. Source: Businessweek.com Date: August 07, 2014 Link: http://www.businessweek.com/articles/2014-08-07/silicon-valley-tech-entrepreneurs-behind-the-stereotype Questions… Read more »
