Will Mobile Ads Make a Mark for Facebook?

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Description: Smartphone, tablet ads less memorable than those on the desktop Source: eMarketer.com Date: Aug 03, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009239&ecid=a6506033675d47f881651943c21c5ed4#ikoBApPJoehF5Zd8.99 Questions for Discussions: What are the implications of this report for management at Facebook? What strategic changes would you suggest in order to deal with this issue?

Andreessen: U.S. design means U.S. profits

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Description: Venture capitalist Marc Andreessen says concern about China manufacturing is overblown because as long as things are designed in the US, that’s where the profits stay. Source: CNNMoney.com – video report Date: July 25, 2012 Link: http://money.cnn.com/video/technology/2012/07/20/bst-andressen-china.fortune/ Questions for Discussion: Summarize the key arguments made by Marc Anderesen. Do you agree with his analysis?… Read more »

Key to NBA’s success? Embracing tech

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Description: NBA Commissioner David Stern says the basketball league is looking to expand its use of technology to improve gameplay and increase its audience. Source: CNNMoney.com – video report Date: July 24, 2012 Link: http://money.cnn.com/video/technology/2012/07/23/bst-stern-nba-tech.fortune/ Questions for Discussion: How does management of the NBA expect to grow their business? How will technology influence this growth?… Read more »

As China costs rise, technology lures U.S. factories home

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Description: Seesmart Inc (SEST.PK), a small California lighting company, used to make all of its LED products in China, but last year that started to change. Frustrated by expensive and slow shipping and wanting more control over the manufacturing process, the 15-year-old company started building factories in Simi Valley, California, and Crystal Lake, Illinois. Source:… Read more »

Facebook Falls After Report Fails to Quell Concerns Over Growth

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Description: Facebook Inc. (FB) plunged to a record low after its first earnings report as a public company showed a slower sales gain and narrower profit margins, failing to allay concerns over growth that have dragged down the shares. Source: Bloomberg.com Date: July 27, 2012 Link: http://www.bloomberg.com/news/2012-07-27/facebook-falls-after-report-fails-to-quell-concerns-over-growth.html Questions for Discussions: What are the marketing, managerial,… Read more »

Putting artists to work

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Description: Struggling artists and performers sick of waiting on tables find a perfect business in child care. Source: CNNMoney.com – video report Date: July 20, 2012 Link: http://money.cnn.com/video/fortune/2012/07/20/f-sitters-studio.fortune/ Questions for Discussion: What is the competitive advantage? How would the management of this business be different than at any regular daycare center? What are the unique… Read more »

Kayak sails into the market

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Description: Co-founders Steve Hafner and Paul English discuss the future of the online travel website on the day of its IPO. Source: CNNMoney.com – video report Date: July 20, 2012 Link: http://money.cnn.com/video/markets/2012/07/20/investing-kayak-ipo.cnnmoney/ Questions for Discussions: Describe how Kayak works. How is it better than other online travel websites? How would you design an app for… Read more »

Yahoo: Help Us, Marissa Mayer. You’re Our Only Hope

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Description: The Yahoo! (YHOO) board of directors was leaving nothing to chance. The Internet company is known throughout Silicon Valley as a leaky ship whose internal deliberations often turn up on blogs or in other media outlets. So when the company’s four-member chief executive search team met Google (GOOG) veteran Marissa Mayer for the first… Read more »

Developers Turn to Facebook to Promote Apps

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Description:  Google Inc. GOOG -1.46%is close to a deal to pay $22.5 million to settle charges related to its surreptitious bypassing of the privacy settings of millions of Apple Inc. AAPL -0.36%users, according to officials briefed on the settlement terms Source: eMarketer.com Date: July 18, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009198&ecid=a6506033675d47f881651943c21c5ed4#11Ii0MFIHpRsgQie.99 Questions for Discussions: Summarize the key strategic… Read more »