Description: Fashion brand Bayo’s latest ad campaign is causing a furor because of its racially charged content. Weeks earlier, the company had to pull an earlier phase of its advertising campaign. The WSJ’s Patrick Barta tells Deborah Kan what the controversy is all about. Source: Marketwatch.com – video report Date: June 18, 2012 Link: http://live.wsj.com/video/bayo-in-hot-water-over-controversial-ads-again/B06B0867-917E-4A8A-8F2D-299DD51C900A.html… Read more »
Posts Tagged: Organization
Description: Is it worth daring to be great? No buzzwords, no ambiguity, just a simple question that couldn’t matter more. Source: Fortune.com Date: Jun 21, 2012 Link: http://tech.fortune.cnn.com/2012/06/21/the-hardest-question-any-leader-can-ask/?iid=SF_F_River Questions for Discussions: Summarize the highlights in this report. What do you think about them?
Description: Squarespace founder Anthony Casalena didn’t necessarily know he wanted to start a business, but he did have a clear concept of what he wanted. “I was trying to make my personal website and I wasn’t satisfied with any of the existing services” said Casalena in interview, “I had a very clear concept of what… Read more »
Description: Workers who exercise regularly earn 9% higher pay on average than those who don’t. Jack Hough on Lunch Break explains why. Source: Marketwatch.com – video report Date: June 08, 2012 Link: http://www.marketwatch.com/video/asset/want-a-9-raise-hit-the-gym/175E5A0D-F5A3-4B43-A7D9-3FB63B74671C Questions for Discussions: Why do people who exercise earn more, according to the report? Can you suggest other reasons?
Description: In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past. Source: Socialmediaexaminer.com – video report Date: June 15,… Read more »
Description: Rajat Gupta, who reached the pinnacle of corporate America as managing partner of McKinsey & Co. and as a director at Goldman Sachs Group Inc. and Procter & Gamble Co. (PG), was convicted by a federal jury of leaking inside information to hedge-fund manager Raj Rajaratnam. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/rajat-gupta-convicted-of-insider-trading-by-u-s-jury.html… Read more »
Description: When Hal Dvorak, a Harvard scientist whose ideas helped spur the advance of targeted cancer drugs, sought a partner recently to help him develop new treatments, he only had to walk two blocks to find one. Source: Bloomberg.com Date: June 15, 2012 Link: http://www.bloomberg.com/news/2012-06-15/pfizer-sees-harvard-collaboration-as-spark-for-new-drugs.html Questions for Discussions: Describe the relationships between educational institutions and… Read more »
Description: Stanford University president John Hennessy says there may be a tech bubble going on right now, but not a “catastrophic” one. Source: CNNMoney.com – video report Date: June 07, 2012 Link: http://money.cnn.com/video/technology/2012/06/06/ctd_stanford_president.fortune/ Questions for Discussions: What role does Stanford University play as an incubator of new technologies? Why does the arrangement work so well?… Read more »
Description: Hanky Panky CEO Lida Orzek talks with Bloomberg’s Stephanie Ruhle about the prospects for the company of which 90 percent of the customers are based in the U.S. (Source: Bloomberg) Source: Bloomberg.com – video report Date: June 06, 2012 Link: http://bloom.bg/L3aXso Questions for Discussion: Explain how this American apparel manufacturer has been able to maintain… Read more »
Description: B2B companies lag behind their B2C counterparts when it comes to using social media to track what customers are saying about their brands and following up on that feedback. Source: eMarketer.com Date: June 08, 2012 Link: http://www.emarketer.com/Article.aspx?R=1009104&ecid=a6506033675d47f881651943c21c5ed4 Questions for Discussions: What does the article say about firms using social media to track their brands?… Read more »