Description: Facedeals uses cameras in stores to recognize your face and send you targeted deals using your Facebook profile. Source: CNNMoney.com – video report Date: Aug 15, 2012 Link: http://money.cnn.com/video/technology/2012/08/15/t-facedeals.cnnmoney/ Questions for Discussions: What are the ethical issues that management needs to address if they are going to participate in this sort of technology? How… Read more »
Posts Tagged: Strategy
Why Progressive defended a client’s killer
Description: Progressive Insurance tried to use twitter to calm public outrage in a controversial death case, but it only made things worse. Source: CNNMoney.com – video report Date: Aug 17, 2012 Link: http://money.cnn.com/video/news/2012/08/16/n-progressive-insurance-social-media.cnnmoney/ Questions for Discussions: Summarize the legal issues in this case. What lessons are there for management that does not recognize the public… Read more »
Why Self-Awareness Is Crucial for Entrepreneurs
Description: Richard J. Harrington’s entrepreneurship experience includes starting a plumbing supply business with his brother and nearly three decades of helping transform a Canadian holding company into what is now Thomson Reuters (TRI). Today he is executive chairman at Cue Ball, a venture capital firm in Boston. I spoke recently to Harrington, 65, about his… Read more »
Overcoming obstacles is all about balance
Description: COMMENTARY Some things naturally complement each other. I don’t know why; they just do. Movies and popcorn. Peanut butter and jelly. The Three Stooges. Tuna fish and mayo. The New York Yankees. Okay, so I’m a little biased. When it comes to your career, work-life balance, that sort of thing, there’s a certain combination… Read more »
Is Social Media Marketing at a Saturation Point?
Description: Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth? Source: eMarketer.com Date: Aug 17, 2012… Read more »
Man United IPO: Pay debt, buy stars
Description: Fans of the soccer club want the team to pays down its debts and use extra money to bring in star players. Source: CNNMoney.com – video report Date: Aug 10, 2012 Link: http://money.cnn.com/video/news/2012/08/10/n-manchester-united-debt-ipo.cnnmoney/ Questions for Discussions: Describe the operations success of the club in terms of the revenues, players’ salaries, and debt. Do you… Read more »
Zynga Weighs Future After Schappert’s Departure
Description: In the wake of Zynga Chief Operating Officer John Schappert’s departure, we look at the condition of the company, including the decline of profitability and continuing litigation. Drew Dowell has details on The News Hub. Photo: Getty Images. Source: Marketwatch.com – video report Date: Aug 09, 2012 Link: http://live.wsj.com/video/zynga-weighs-future-after-schappert-departure/C292DF9A-FA2A-438A-903D-65395DABC949.html Questions for Discussion: What were… Read more »
Sanofi’s Shock Therapy Enrages the French
Description: Among the major French companies that have triggered protests at home this summer by announcing job cuts, Sanofi (SNY) stands out for its audacity. France’s biggest drugmaker plans to slash its research and development staff in Toulouse and Montpellier and is shifting its focus across the Atlantic to Cambridge, Mass. Source: Businessweek.com Date: Aug… Read more »
Email and Social Marketing: A Winning Combination
Description: As president of digital marketing agency MediaWhiz, a Hyper Marketing Inc. agency, Ed Kats is responsible for overseeing everything that goes into helping clients drive profitable digital marketing programs. Kats spoke with eMarketer’s Lauren Fisher about the online marketing tactic that holds the majority of successful digital marketing campaigns together: email marketing. Source: eMarketer.com… Read more »
Colleagues complaining? Why you need to tune it out
Description: Incessant exposure to negativity isn’t just a drag — it’s actually bad for your brain, researchers say. Here are some ways to protect yourself. Source: Fortune.com Date: Aug 09, 2012 Link: http://management.fortune.cnn.com/2012/08/09/colleagues-complaining-why-you-need-to-tune-it-out/?iid=F_F500M Questions for Discussions: What are the highlights in this report? How would you minimize negativity?
