Posted by & filed under International Business, Management, Organizational Behavior.

Description: Take a tour of Volkswagen’s $1 billion plant that opened in Chattanooga, TN.

Source: CNNMoney.com – video report

Date: Feb 12, 2014

Link: http://money.cnn.com/video/news/2014/02/12/n-volkswagen-vw-plant-tennessee.cnnmoney/index.html

Questions for Discussions:

  • What are the main considerations for where to locate a car plant such as the one illustrated in the report?
  • Why do other businesses typically decide to locate nearby?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Cable companies can’t sign up any more people. In fact, they’re losing them to the Internet. So the only way to survive is to monopolize more of the market and up-sell subscribers just as Comcast-Time Warner Cable will do.

Source: TheDailyBeast .com

Date: Feb 14, 2014

Link: http://www.thedailybeast.com/articles/2014/02/13/why-would-comcast-innovate-or-cut-prices-when-it-could-buy-time-warner-cable-instead.html

Questions for discussion:

  • What is happening to the cable and related industries that distribute entertainment content such as television?
  • How is management responding?
  • How should management respond?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: As the insensitive comments and sky-high salaries add up, it’s easy to start thinking that CEOs and other execs have completely lost touch with the lives of everyday Americans. Sadly, that’s likely the case.

Source: Fortune.com

Date: Feb 14, 2014

Link: http://management.fortune.cnn.com/2014/02/14/out-of-touch-ceos/

Questions for discussion:

  • Summarize the basic argument presented in this report.
  • Do you agree with the reporter’s presentation?
  • Prepare some arguments that support and others that oppose the two sides of this debate from a corporate image point of view.

Posted by & filed under International Business, Management, Organizational Behavior.

Description: A few times a month, Airbus Flight Test Engineer Patrick du Ché stands up from his desk, takes off his jacket and tie, walks to the coat rack in the corner of his office, and slips into a set of fire-resistant underwear, a bright-orange flight suit, and sturdy black boots. Then he walks down two flights of stairs and out onto the tarmac of Toulouse-Blagnac Airport in southern France. There, rising above a fleet of newly painted A320 short-haul jets, is an Airbus A350-XWB long-range widebody airliner—the very first of its kind.

Source: Businessweek.com

Date: Feb 13, 2014

Link: http://www.businessweek.com/articles/2014-02-13/how-airbus-is-debugging-the-a350#r=hp-ls

Questions for Discussions:

  • What are some lessons learned of particular importance to managers in engineering work environments?
  • How would you summarize the key message to managers producing high-cost products like Airbus?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: From company branding to recruitment, New Yorkers sound off on how social media sites like Twitter and Facebook have helped them professionally.

Source: CNNMoney.com – video report

Date: Feb 06, 2014

Link: http://money.cnn.com/video/news/2014/02/06/money-twitter-facebook-professional-career-job-social-media.moneymag/index.html 

Questions for Discussions:

  • What does this report have to say about the way some people use social media?
  • Do you think management should research social media content in order to learn about employees?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Gun manufacturers are clearly trying to catch the eye and wallet of women, who are becoming a more important segment of their customer base.

Source: CNNMoney.com – video report

Date: Feb 06, 2014

Link: http://money.cnn.com/video/news/2014/02/06/n-guns-for-women-pink-firearms-shot-show-2014.cnnmoney/index.html

Questions for Discussions:

  • What is the thinking in this industry as illustrated by this report.
  • Why do you think sales to women have soared in Texas and Florida?
  • Is this a good or bad thing?
  • Should government regulate the design element of these products so as to reduce the fashion appeal?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Microsoft’s new chairman brings focus and an even keel to its board of directors.

Source: Fortune.com

Date: Feb 07, 2014

Link: http://tech.fortune.cnn.com/2014/02/07/who-is-john-thompson/

Questions for discussion:

  • Summarize the description of John Thompson presented in the report.
  • Do you believe he is a good choice for the company?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: If there’s one word that’s almost certain to appear somewhere on every business’s website, that word is talent. Companies of every size love to talk about talent! They can talk about talent all day long.

Source: Forbes.com

Date: Feb 01, 2014

Link: http://www.forbes.com/sites/lizryan/2014/02/01/ten-ways-companies-drive-away-talent/

Questions for discussion:

  • Summarize the recommendations to managers who are concerned with the way they handle recruiting.
  • Do you have any other experiences to add to this list?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: THE ads ran for years. The global charity Save the Children asked for a monthly donation, and in return, a few times a year the donors received a photo and handwritten note or drawing from children in impoverished places like Haiti.

Source: NYTimes.com

Date: Feb 07, 2014

Link: http://www.nytimes.com/2014/02/08/your-money/crowdfundings-effect-on-venerable-nonprofits-raises-concern.html?ref=business

Questions for Discussions:

  • What are the issues raised in this report that should be of concern to donors and fundraising organizations?
  • Is this the new reality of crowded fronts now made more accessible to charities by online technologies?
  • How should managers of established charities respond?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Business is booming for the superstar quarterback as he heads into the hunt for his second Super Bowl ring.

Source: CNNMoney.com – video report

Date: Jan 31, 2014

Link: http://money.cnn.com/video/news/2014/01/31/n-business-of-being-peyton-manning.cnnmoney/index.html

Questions for Discussions:

  • Describe the development of the Manning brand and what it represents to a marketing manager today.
  • What would you recommend that a marketing manager do with that brand going forward after Manning’s professional playing days are over?