Posted by & filed under International Business, Management, Organizational Behavior.

Description: @CommentsByCelebs founders Emma Diamond and Julie Kramer spend their days combing Instagram comment sections for celebrity conversations. Here are their success secrets.

Source: Entrepreneurs.com

Date: Oct 03, 2018

Link: https://www.entrepreneur.com/article/321113?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • Describe this business model?
  • How can it be replicated for other Instagram environments?
  • How can it be monetized?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: When Indra Nooyi steps down on Wednesday as chief executive of PepsiCo after a successful 12 years at the helm, there will be one less woman running a major American company. Her successor, Ramon Laguarta, is man.

Source: NYTimes.com

Date: Sep 28, 2018

Link: https://www.nytimes.com/2018/09/28/us/missing-women-ceos.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=8&pgtype=sectionfront

Questions for discussion:

  • According to the article, why are there still so few women CEOs?
  • How should firms address this issue?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Hershey CEO Michele Buck joins ‘Squawk Box’ to discuss the confection and snacking business, Hershey going beyond snacking, what to expect this Halloween for snacks and the company’s future.

Hershey CEO: Snacking growth is outpacing center-of-the-store growth from CNBC.

Source: CNBC.com – video report

Date: Sep 26, 2018

Link: https://www.cnbc.com/video/2018/09/27/hershey-ceo-snacking-growth-is-outpacing-center-of-the-store-growth.html

Questions for discussion:

  • How are consumer snacking behaviors changing?
  • How is Hershey responding to those changes?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Weight Watchers CEO Mindy Grossman joins ‘Squawk Box’ to discuss the rebranding to WW, wellness that works, and the company’s changing consumer base.

Weight Watchers CEO on name rebrand to WW from CNBC.

Source: CNBC.com – video report

Date: Sep 26, 2018

Link: https://www.cnbc.com/video/2018/09/24/weight-watchers-ceo-on-changing-names-and-marketing-healthy-living.html

Questions for discussion:

  • Do you think the change in the company’s brand name is a good idea?
  • Do you think customers will be drawn to the social media feature?
  • What else would you suggest the company do in the future to build its audience?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The idea that millennials are far quicker to welcome new technology than their older colleagues is so familiar by now that it’s become one of those stereotypes that just won’t go away.

Source: Fortune.com – video report

Date: Sep 20, 2018

Link: http://fortune.com/2018/09/20/generational-differences-at-work/

Questions for discussion:

  • What does this report say about the acceptance and use of technology?
  • How should managers use this information within their organizations?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: For the first time, eMarketer is forecasting ad spending for US social video ads. This represents a change in the forecasting methodology to encompass outstream formats—including social media in-feed advertising—in video ad spending figures.

Source: eMarketer.com

Date: Sep 28, 2018

Link: https://www.emarketer.com/content/us-social-video-ad-spending-will-reach-11-69-billion-by-2020

Questions for discussion:

  • What is happening to social network ad revenue?
  • Why do you think Facebook is leading the group in ad revenue?
  • How else can social media generate revenue?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here it is: Six Pixels of Separation – Episode #637 – Host: Mitch Joel. I got to finally meet Shep Hyken last year at the massive NAMM music trade show. We wound up hanging out for a few days, and I then got to see Shep in action. He doesn’t just talk about great customer service, he gives it… and he lives it. He’s a magnet to business people, and he does his best to help companies make every moment with their customers count. What does great customer service and experience look like? Check out his just-published business book, The Convenience Revolution. He is also the author of Moments of Magic, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, and Be Amazing or Go Home. If that were not enough, he also created The Customer Focus, a customer service training program. Enjoy the conversation…. Enjoy the conversation….

Source: SixPixels.com – Podcast

Date: Sep 23, 2018

Link: https://www.sixpixels.com/podcast/archives/spos-637-the-convenience-revolution-with-shep-hyken/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize the key points you learned from this discussion.
  • Do you disagree with any item?

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Description: As the opioid epidemic continues to rage across the country, with a record 72,000 drug overdose deaths estimated in 2017, the fallout is increasingly manifesting itself at construction sites, factories, warehouses, offices and other workplaces. A stunning 70 percent of employers reported that their businesses had been affected by prescription drug abuse, including absenteeism, positive drug tests, injuries, accidents and overdoses, according to a 2017 survey by the National Safety Council, a research and advocacy organization.

Source: NYTimes.com

Date: Sep 20, 2018

Link: https://www.nytimes.com/2018/09/21/business/economy/opioid-overdose-workplace.html

Questions for discussion:

  • Summarize the scope of this problem from an insurance and management point of view.
  • How should management deal with it?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Amazon.com Inc. unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the house — from a microwave oven to a security camera and wall clock.

Source: Bloomberg.com – video report

Date: Sep 21, 2018

Link: https://www.bloomberg.com/news/videos/2018-09-21/amazon-s-alexa-leads-competitors-in-connected-home-tech-feinseth-says-video

Questions for discussion:

  • What does the report say about how Amazon is developing its relationship with consumers through devices?
  • How can the database built from these devices be monetized?
  • How do you think consumers will respond to these devices and issues related to privacy?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Gap, Inc.–the $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap–is betting that athleisure isn’t just a passing trend.

Source: FastCompany.com

Date: Sep 20, 2018

Link: https://www.fastcompany.com/90238533/gap-inc-unveils-its-first-new-brand-in-more-than-a-decade?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=09202018

Questions for discussion:

  • Summarize the key strategic points management is adopting for this product line.
  • Are independent retail stores necessary for success?
  • Do you think the overall strategy will succeed?