Posted by & filed under International Business, Management, Organizational Behavior.

Description: More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of digital audio listeners in the country.

Source: eMarketer.com

Date: Apr 23, 2019

Link: https://www.emarketer.com/content/pandora-appeals-to-advertisers-with-co-listening-data?ecid=NL1001

Questions for discussion:

  • How are listening behaviors changing?
  • What does “co-listening factor” mean?
  • How should management of firms like Pandora strategize in order to grow market share?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here it is: Six Pixels of Separation – Episode #665 – Host: Mitch Joel. Cal Newport is an Associate Professor of Computer Science at Georgetown University. In addition to researching cutting edge technology, he also writes about the impact of these innovations on society. Cal is the author of six books, including the recently published bestseller, Digital Minimalism and (a personal favorite) Deep Work, which argues that focus is the new I.Q. in the modern workplace.

Source: SixPixels.com – podcast

Date: Apr 07, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-665-cal-newport-on-digital-minimalism/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • What does Cal Newport have to say about technology and management?
  • Do you agree with his thinking?

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Description: From improving sexual harassment training to creating more collaborative work environments, this is how women are changing their businesses.

Source: FastCompany.com

Date: Apr 16, 2019

Link: https://www.fastcompany.com/90332562/5-women-entrepreneurs-on-how-metoo-has-changed-their-companies?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=4&partner=newsletter&campaign_date=04162019

Questions for discussion:

  • Summarize how these businesses have responded to the movement?
  • What lessons should managers at any firm take away from these stories?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: When Tiger Woods won The Masters on Sunday, it was an instant boon to everyone in business with him, directly or even indirectly, from sponsors like Nike and Monster Beverage to broadcaster CBS.

Source: YahooFinance.com – video report

Date: Apr 16, 2019

Link: https://finance.yahoo.com/news/taylormade-golf-ceo-adidas-sale-gave-us-freedom-to-sign-tiger-woods-jason-day-203237110.html

Questions for discussion:

  • How much “stock value” should investors attribute to the “Tiger affect”?
  • Why was the split from Adidas good for TaylorMade?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The factory, which currently makes battery packs and electric motors for the Model 3, will eventually be the biggest building in the world–with the world’s largest rooftop solar array.

Source: FastCompany.com

Date: Apr 15, 2019

Link: https://www.fastcompany.com/90334858/inside-teslas-100-renewable-design-for-the-gigafactory?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04162019

Questions for discussion:

  • How has Tesla designed for sustainability at the plant?
  • Do you think that by adopting these manufacturing designs Tesla is also contributing to their own car sales?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: BYD, which built the battery in your ’90s cellphone, now produces more EVs than anyone—and it wants to sell them to you, soon.

Source: Bloomberg.com

Date: Apr 16, 2019

Link: https://www.bloomberg.com/news/features/2019-04-16/the-world-s-biggest-electric-vehicle-company-looks-nothing-like-tesla?srnd=businessweek-v2

Questions for discussion:

  • Summarize the growth story and the reasons for the firm’s success.
  • What are the messages to management at competitors like Tesla?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The U.S. tech industry is currently adding new jobs at almost 400% the rate of other fields, and it pays workers about twice as much too, according to jobs site Comparably.

Source: CNBC.com – video report

Date: Apr 12, 2019

Link: https://www.cnbc.com/2019/04/16/comparably-the-10-highest-paying-entry-level-jobs-in-tech.html

Questions for discussion:

  • What are the knowledge and skill sets needed for many of these jobs?
  • Do you think this trend of high pay will continue?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: What does parents’ downtime mean for marketers?

Source: eMarketer.com

Date: Apr 15, 2019

Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001

Questions for discussion:

  • What does the research say about social behaviors that would interest marketing management?
  • What are the greatest opportunities for management, according to the research?

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Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.

Source: Entrepreneur.com

Date: Apr 09, 2019

Link: https://www.entrepreneur.com/article/331237

Questions for discussion:

  • Summarize the strategic decisions made to develop the company.
  • How would this story be different if it was managed as a for-profit start-up?
  • How has Starbucks leveraged the association with the firm?
  • Why aren’t all consumer products sold this way?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements.

Source: CNBC.com – video report

Date: Apr 12, 2019

Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html

Questions for discussion:

  • Why is pricing so critical in this highly competitive environment?
  • How would you expect Netflix and other competitors to respond?
  • How else can management differentiate their brands?