Description: Napping during office hours is on the rise, giving employers nightmares
Source: Marketwatch.com
Date: May 30, 2013
Link: http://www.marketwatch.com/story/more-workers-fall-asleep-on-the-job-2013-05-30?siteid=nwtwk
Questions for Discussions:
Description: The New York Rangers take CNNMoney behind the scenes to show us how tech has been a game-changer for them.
Source: CNNMoney.com – video report
Date: May 23, 2013
Link: http://money.cnn.com/video/technology/2013/05/23/t-apps-stanley-cup.cnnmoney/
Questions for Discussions:
Description: Regrouping at P&G under former CEO may not solve long term problems.
Source: WSJ.com – video report
Date: May 24, 2013
Link: http://on.wsj.com/19afA0s
Questions for Discussions:
Description: There’s a big to-do about Big Data and data management platforms (DMPs) in the digital advertising space. According to a new eMarketer report, “Data Management Platforms: Using Big Data to Power Marketing Performance,” DMPs enable marketers to use their Big Data to make smarter and more efficient marketing decisions.
Source: eMarketer.com
Date: May 24, 2013
Link: http://www.emarketer.com/Article/Handle-Big-Data-Advertisers-Turn-DMPs/1009919#jDZMmWeidAtbwk0k.99
Questions for Discussions:
Description: Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put it nicely).
Source: Hubspot.com
Date: May 23, 2013
Questions for Discussions:
Description: There’s no formula for viral fame. So say new media experts. But maybe there are some fundamental properties that all things viral share. So include those commonalities in your next idea and at least you’ve got an advantage. After all, publishers and TV network presidents have long known which “types” of stories capture the largest audience. So some notions, like the idea that “if it bleeds it leads,” have been used in journalism long before the digital age.
Source: Smartplanet.com
Date: May 17, 2013
Questions for Discussions:
Description: About.me founder Tony Conrad says his social media company is for those who don’t fit into the LinkedIn ‘rubric,’ and that buying back his company from AOL was ‘amicable.’
Source: CNNMoney.com – video report
Date: May 16, 2013
Link: http://money.cnn.com/video/technology/2013/05/16/t-ts-tony-conrad-aboutme.cnnmoney/
Questions for Discussions:
Description: Dreamworks Animation CEO Jeffrey Katzenberg says he bought AwesomenessTV, a YouTube channel, to target teens.
Source: CNNMoney.com – video report
Date: May 16, 2013
Link: http://money.cnn.com/video/news/2013/05/16/n-cmr-dreaworks-awesomenesstv-katzenberg.cnnmoney/
Questions for Discussions:
Description: By now it is almost gospel that investing in innovative new products and services helps a company’s long-term success. That doesn’t mean it’s easy. A new study from Accenture, “Why ‘Low Risk’ Innovation Is Costly,” found that fewer than one in five chief executives believes his strategic investments in innovation are paying off, and that this poor track record is starting to discourage companies from taking risks.
Source: Businessweek.com
Date: May 16, 2013
Questions for Discussions:
Description: Online retailers looking to gain margin advantage are increasingly using dynamic pricing: the practice of changing prices based on market conditions, consumer behavior and competitive intelligence, according to a new eMarketer report, “Dynamic Pricing: What Retailers Need to Know About Competing in Real Time.”
Source: eMarketer.com
Date: May 17, 2013
Questions for Discussions:
