Email and Social Marketing: A Winning Combination

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  As president of digital marketing agency MediaWhiz, a Hyper Marketing Inc. agency, Ed Kats is responsible for overseeing everything that goes into helping clients drive profitable digital marketing programs. Kats spoke with eMarketer’s Lauren Fisher about the online marketing tactic that holds the majority of successful digital marketing campaigns together: email marketing.

Source: eMarketer.com

Date: Aug 10, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009253#5hRv4QxQcHPFH9Eu.99

Questions for Discussions:

  • What does Ed Katz say about the role of email marketing?
  • How should managers strategize with this communication tool?

Colleagues complaining? Why you need to tune it out

Posted by & filed under Management, Organizational Behavior.

Description: Incessant exposure to negativity isn’t just a drag — it’s actually bad for your brain, researchers say. Here are some ways to protect yourself.

Source: Fortune.com

Date: Aug 09, 2012

Link: http://management.fortune.cnn.com/2012/08/09/colleagues-complaining-why-you-need-to-tune-it-out/?iid=F_F500M

Questions for Discussions:

  • What are the highlights in this report?
  • How would you minimize negativity?

How U.S. discourages foreign investors

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Panasonic North America CEO says that foreign companies need political consistency and tax incentives to invest in the U.S.

Source: CNNMoney.com – video report

Date: Aug 02, 2012

Link: http://money.cnn.com/video/news/2012/08/02/n-panasonic-manufacturing-jobs.cnnmoney/

Questions for Discussions:

  • Summarize commentary in this report about direct foreign investment.
  • Do you agree with the assessment?
  • How is globalization a factor?
  • What advice would you direct at business leaders?

For Sale in India, Made in China

Posted by & filed under International Business, Management, Organizational Behavior.

Description: As Chinese-made goods flow into India, a growing trade imbalance is sparking tension between the two countries.

Source: Marketwatch.com – video report

Date: Aug 02, 2012

Link: http://live.wsj.com/video/for-sale-in-india-made-in-china/15161340-BA5B-4755-9A10-59933EE5681A.html

Questions for Discussion:

  • Summarize the reasons for the trade imbalance?
  • What are the solutions?
  • What does this report suggest about the globalization debate?

Will Mobile Ads Make a Mark for Facebook?

Posted by & filed under International Business, Management.

Description: Smartphone, tablet ads less memorable than those on the desktop

Source: eMarketer.com

Date: Aug 03, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009239&ecid=a6506033675d47f881651943c21c5ed4#ikoBApPJoehF5Zd8.99

Questions for Discussions:

  • What are the implications of this report for management at Facebook?
  • What strategic changes would you suggest in order to deal with this issue?

Where Free Speech Goes to Die: The Workplace

Posted by & filed under International Business, Management, Organizational Behavior.

Description: In America you can say pretty much whatever you want, wherever you want to say it. Unless, that is, you’re at work. Simply put, there is no First Amendment right to “free speech” in the workplace—potentially perilous for many employees in a polarized political year with a tight presidential race.

Source: Businessweek.com

Date: Aug 03, 2012

Link: http://www.businessweek.com/articles/2012-08-03/where-free-speech-goes-to-die-the-workplace

Questions for Discussions:

  • What are the issues involved in this discussion from a legal, ethical, and social point of view?
  • Do you think companies should be empowered to control what employees say and do outside of their work environment?

 

Police Chief’s $204,000 Pension Shows How Cities Crashed

Posted by & filed under Management, Organizational Behavior.

Description:  Stockton, California, Police Chief Tom Morris was supposed to bring stability to law enforcement when he was appointed to the job four years ago.

Source: Bloomberg.com

Date: July 31, 2012

Link: http://www.bloomberg.com/news/2012-08-01/police-chief-s-204-000-pension-shows-how-cities-crashed.html

Questions for Discussions:

  • Explain the crisis facing these cities in terms of financial mismanagement of budgets and cash flow estimations?
  • Is there a financial solution?
  • Could legislation be used to regulate pensions?
  • What are the ethical issues in this situation?
  • How might labor relations be affected?
  • How might organizations such as police departments and city workers be affected in terms of motivation and leadership?

 

Andreessen: U.S. design means U.S. profits

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Venture capitalist Marc Andreessen says concern about China manufacturing is overblown because as long as things are designed in the US, that’s where the profits stay.

Source: CNNMoney.com – video report

Date: July 25, 2012

Link: http://money.cnn.com/video/technology/2012/07/20/bst-andressen-china.fortune/

Questions for Discussion:

  • Summarize the key arguments made by Marc Anderesen.
  • Do you agree with his analysis?
  • What is the message to management?

Key to NBA’s success? Embracing tech

Posted by & filed under International Business, Management, Organizational Behavior.

Description: NBA Commissioner David Stern says the basketball league is looking to expand its use of technology to improve gameplay and increase its audience.

Source: CNNMoney.com – video report

Date: July 24, 2012

Link: http://money.cnn.com/video/technology/2012/07/23/bst-stern-nba-tech.fortune/

Questions for Discussion:

  • How does management of the NBA expect to grow their business?
  • How will technology influence this growth?
  • Do you think this thinking can be applied to other international sports management?

As China costs rise, technology lures U.S. factories home

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Seesmart Inc (SEST.PK), a small California lighting company, used to make all of its LED products in China, but last year that started to change. Frustrated by expensive and slow shipping and wanting more control over the manufacturing process, the 15-year-old company started building factories in Simi Valley, California, and Crystal Lake, Illinois.

Source: Reuters.com

Date: July 24, 2012

Link: http://www.reuters.com/article/2012/07/24/us-usa-manufacturing-onshoring-idUSBRE86N0XB20120724?type=smallBusinessNews

Questions for Discussions:

  • What are the factors that determined the change in location for this firm?
  • What are the managerial implications related to location of production facilities?