Posted by & filed under International Business, Management, Organizational Behavior.

Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.

Source: NYTimes.com

Date: Nov 11, 2018

Link: https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html?mkt_tok=eyJpIjoiTURBMVlUZ3pZbVJpTm1VMSIsInQiOiJ2cVVteUJDVm9RZzhNVHE2eDFVN1VNZmFvWkt6SzJBZXU5cFZ0Zys4R1FuVUpuXC8rcVhRalpEWndPMzVEd3BmblJxeldNTjNib0RFR05lRUU3T1o1XC9Ua3psSHBvallMbFFseml4NWE1WTZibGZ5QW1PSUdpaTBRZnRUYU9Zb2dNIn0%3D

Questions for discussion:

  • What are nanoinfluencers and why do you think they are growing in popularity with marketers?
  • Which sorts of products or services would benefit the most with nanoinfluencers?

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Description: Alibaba hit the headlines with the world’s biggest IPO in September 2014. Today, the company has a market cap among the global top 10, has surpassed Walmart in global sales, and has expanded into all the major markets in the world. Founder Jack Ma has become a household name.

Source: HarvardBusinessReview.com

Date: FROM THE SEPTEMBER–OCTOBER 2018 ISSUE

Link: https://hbr.org/2018/09/alibaba-and-the-future-of-business?mkt_tok=eyJpIjoiWWpnME9XSm1aVEEwT0dZMyIsInQiOiI0YXU4R3pJVitOejhSSXFcL3dJV21DbkltUTVEQnlTRTNxeG1LcjBGR0llOHl4QXd1bFdJTnhWc1NJdlNaMlIwYUhpam9zSUl5azNvZXNuWGtZS3BBXC9DVkFjNTlFOTZndmFVMFptS3B2UzcxZThYMk9MKzZTMGFERjlwblgzd2Q4In0%3D

Questions for discussion:

  • Summarize the highlights in this report.
  • Do you agree with the presentation?
  • What is the message that business managers should take away?

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Description:  Podcast | How Kids Earn, Save and Spend

Source: eMarketer.com – podcast

Date: Jan , 2019

Link: https://www.emarketer.com/content/podcast-how-kids-earn-save-and-spend

Questions for discussion:

  • What does the discussion reveal about this demographic that would be useful to marketing managers?
  • Are you surprised by the data?

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Description: It seems that Facebook is about to reverse years of promises around the integrity and independence of its flagship WhatsApp messaging platform. And coming off the back of the worst year of PR for the social media giant, the implications for the future of WhatsApp could be game-changing.

Source: Forbes.com

Date: Jan 26, 2019

Link: https://www.forbes.com/sites/zakdoffman/2019/01/26/could-this-really-be-the-beginning-of-the-end-for-whatsapp/#4ae62f0341ab

Questions for discussion:

  • What is changing strategically?
  • Why would management make this change?
  • Do you agree it is best for the firm?
  • What other options are there for monetization?

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Description: Amazon could soon face a tighter market in India, as new government restrictions are set to kick in next month. But the company remains undeterred in its India expansion based on at least one measure: job openings.

Source: CNBC.com – video report

Date: Jan 16, 2019

Link: https://www.cnbc.com/2019/01/16/amazon-india-hiring-spree-new-restrictions-foreign-sellers-coming.html

Questions for discussion:

  • What is significant about Amazon’s management plans in India?
  • How does this approach to globalization help the firm grow?

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Description: With just over $18 billion to his name, capitalism has been good to Ray Dalio: He started his hedge fund, Bridgewater Associates, out of a two-bedroom New York City apartment in 1975 and it now manages $160 billion in assets and is the largest hedge fund in the world, according to Forbes.

Source: CNBC.com – video report

Date: Jan 16, 2019

Link: https://www.cnbc.com/2019/01/16/bridgewaters-ray-dalio-capitalism-is-not-working-for-most-people.html

Questions for discussion:

  • What does the article say is failing in capitalism?
  • How does this compare to textbook discussion about different economic systems?
  • How can the limitations of capitalism be corrected, in your opinion?

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Description: Critics say patients are often misled by ads that advocate high-priced drugs, unapproved stem cell treatments or genetic tests.

Source: NBC.com

Date: Jan 08, 2019

Link: https://www.nbcnews.com/health/health-news/health-care-industry-spends-30-billion-year-marketing-n956251

Questions for discussion:

  • Summarize the criticisms leveled at the health care industry in this report?
  • Do you agree with the assessments?
  • How should the industry, governments, and the consumer deal with the issues raised?

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Description:  The scrutiny of Facebook’s collection and use of consumer data in recent years has prompted the tech giant to repeatedly defend its efforts around transparency and privacy.

Source: NYTimes.com

Date: Jan 16, 2019

Link: https://www.nytimes.com/2019/01/16/business/media/facebook-advertising-transparency-users.html

Questions for discussion:

  • Summarize the highlights in this report.
  • What do you think is motivating FB to publicize this way?
  • Do you think this knowledge would change how FB is used?

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Description:  A new category of wearable emerges

Source: eMarketer.com

Date: Jan 09, 2019

Link: https://www.emarketer.com/content/hey-siri-what-are-hearables?ecid=NL1009

Questions for discussion:

  • Why is the development of hearable technology a game changer for the industry?
  • What sorts of devices and applications can you image in the future?

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Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants?

Source: FastCompany.com

Date: Jan 16, 2019

Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic

Questions for discussion:

  • How are startups challenging the giant consumer products companies in this arena?
  • Why is this a particularly good environment for startups to enter?
  • What would you advise management of all companies as the transition to more ecological products continues to expand?