Posted by & filed under International Business, Management, Organizational Behavior.

Description: Despite backlash and boycotts by some consumers, Nike’s online sales actually rose in the days after the advertisement debuted.

Source: CNBC.com – video report

Date: Sep 06, 2018

Link: https://www.cnbc.com/2018/09/07/nikes-online-sales-surge-in-days-after-kaepernick-ad-debut.html

Questions for discussion:

  • What does the written and video reports say about this issue?
  • Do you agree with the analysis?
  • How do you think this will play out for Nike?
  • How should management at other sport-brands like Adidas, deal with this publicity?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The frequency and duration of boycott mentions don’t support ‘a strong negative call against Nike,’ analysts say

Source: MarketWatch.com

Date: Sep 08, 2018

Link: https://www.marketwatch.com/story/heres-what-twitter-data-says-about-the-nike-boycott-2018-09-08

Questions for discussion:

  • What does the report say is the public reaction to the story?
  • Do you think the interpretation of the data is correct?
  • How else might managers measure public reaction?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Rising protectionism, nationalism, and security fears could see an internet sequestered by national borders.

Source: FastCompany.com

Date: Sep 07, 2018

Link: https://www.fastcompany.com/90229453/get-ready-for-the-splinternet-the-web-might-not-be-worldwide-much-longer?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=2&partner=newsletter&campaign_date=09072018

Questions for discussion:

  • Summarize the key concerns for how the internet might evolve, as described in this article.
  • How do you think the internet will evolve and how will this affect consumers and businesses?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: HONG KONG — Alibaba’s co-founder and executive chairman, Jack Ma, said he planned to step down from the Chinese e-commerce giant on Monday to pursue philanthropy in education, a changing of the guard for the $420 billion internet company.

Source: NYTimes.com

Date: Sep 07, 2018

Link: https://www.nytimes.com/2018/09/07/technology/alibaba-jack-ma-retiring.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • What is your impression of Jack Ma, as an entrepreneur and manager?
  • What do you think about his decision to retire at this time and his stated reasons?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players?

Source: eMarketer.com – podcast report

Date: Sep 06, 2018

Link: https://www.emarketer.com/content/fans-are-becoming-increasingly-engaged-in-fantasy-sports

Questions for discussion:

  • Why does this report say about the growth and popularity of fanatsy sports?
  • What opportunities exist for small and medium sized businessed to participate?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: On this episode of How Success Happens, we sit down with Initialized Capital and Reddit co-founder Alexis Ohanian. In our chat with Ohanian, he talked about his approach to mentorship and his partnership with 1850 Brand Coffee. And he revealed the qualities of the startup pitches that make him sit up and take notice.

Source: Entrepreneur.com

Date: Aug 30, 2018

Link: https://www.entrepreneur.com/article/319328?utm_source=newsletter&utm_medium=email

Questions for discussion:

  • What does Alexis Ohanian have to share with entrepreneurs?
  • How do these messages help managers of any business?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Canned wined is more popular among younger generations than ever. The $45 million dollar industry has taken off due to canned wine being cheaper, more casual, and easy to transport.

Canned wine is no longer a fad, it’s a $45 million industry from CNBC.

Source: CNBC.com – video report

Date: Aug 31, 2018

Link: https://www.cnbc.com/video/2018/09/01/canned-wine-45-million-industry-is-no-longer-a-trend.html

Questions for discussion:

  • Explain the growth in sales of canned wine.
  • Do you think the packaging helps or hurts the branding effort that traditionally presents wine as a “step up” from other canned beverages?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Millennials have ruined most everything, according to news reports, so why not kill video-streaming services like Netflix and Hulu, too?

Source: Fortune.com – video report

Date: Aug 20, 2018

Link: http://fortune.com/2018/08/20/netflix-hulu-amazon-video-streaming-password-sharing/

Questions for discussion:

  • Summarize and interpret the key statistics presented in this report.
  • What does all of this suggest about viewers, advertising and the future of the industry, in general?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Up until recently, sexual harassment claims at Nike Inc. followed a familiar trajectory in the #MeToo era. Women who worked at the company shared information about the abuse they faced at work. Shortly after, a group of executives left.

Source: Bloomberg.com

Date: Aug 30, 2018

Link: https://www.bloomberg.com/news/articles/2018-08-30/nike-gets-tripped-up-while-trying-to-change-its-culture?srnd=businessweek-v2

Questions for discussion: 

  • What are the major managerial issues facing Nike, as highlighted in this article?
  • Do you think management is addressing them in an appropriate manner?
  • What advice would you send to management?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Noah Lamfers, a senior at the University of Northern Iowa, had never tried a 5-Hour Energy drink. But he still signed up to promote the brand online, getting paid to post images of himself and bottles of the product on his personal Facebook, Instagram and Snapchat accounts. He tagged each one with #5houruintern.

Source: NYTimes.com

Date: Aug 31, 2018

Link: https://www.nytimes.com/2018/08/31/technology/college-students-online-influencers.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=14&pgtype=sectionfront

Questions for discussion:

  • Summarize how marketers are using students to promote their products and brands.
  • Is there anything unethical in these practices, in your opinion?
  • Should this type of promotion be more regulated by government or professional agencies?
  • Are these jobs useful to students who might be looking for professional development?