Posted by & filed under International Business, Management, Organizational Behavior.

Description: With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life.

Source: eMarketer.com

Date: Aug 27, 2018

Link: https://www.emarketer.com/content/email-isn-t-social-media-but-it-s-still-pretty-popular?ecid=NL1009

Questions for discussion:

  • Why do you suppose email remains a popular communications tool?
  • How can marketers break through the “white noise”?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: While travelers gorge on competitors’ cheap fares, an airline known for supersonic flights and Dior uniforms is plagued by strikes and regulations. Can a new Canadian CEO restore the brand to its former glory?

Source: Bloomberg.com

Date: Aug 22, 2018

Link: https://www.bloomberg.com/news/features/2018-08-22/the-future-of-air-france-depends-on-becoming-less-french

Questions for discussion:

  • What are the problems facing the firm and how has management attempted to deal with them to date?
  • What should the new management consider, going forward?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Does Facebook Know You Better Than You Do?

Source: NYTimes.com – video report

Date: Aug 26, 2018

Link: https://www.nytimes.com/video/business/100000005838987/does-facebook-know-you-better-than-yourself.html

Questions for discussion:

  • Summarize the way Facebook collects data and learns about users.
  • How is this information used to generate revenues?
  • Do you think users should be concerned about the knowledge the firm has about them and their behaviors?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: IN THE BEGINNING, there were video game stores…

Source: Fortune.com – video report

Date: Aug 26, 2018

Link: http://fortune.com/2018/08/26/video-games-streaming/

Questions for discussion:

  • Summarize the history and future direction of the industry?
  • What opportunities are emerging for smaller game developing companies to build on the emerging technology?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: At least one key sponsor for Serena Williams has expressed support for the tennis legend after officials of the French Open banned a black, skintight bodysuit that she wore during that tournament in late May.

Source: MarketWatch.com

Date: Aug 26, 2018

Link: https://www.marketwatch.com/story/nike-has-one-simple-message-to-french-open-officials-who-banned-serenas-catsuit-2018-08-25

Questions for discussion:

  • Do you think Nike’s response was “good” for the firm, Serena Williams, and tennis?
  • Do you think this sort of publicity was an effort by Nike to draw attention to the Nike brand?
  • What are the social issues raised by the original controversy and those raised by Nike’s response?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: If it wants to survive Trump’s tariffs and an aging customer base, the company has to embrace a cultural shift.

Source: Bloomberg.com

Date: Aug 23, 2018

Link: https://www.bloomberg.com/news/features/2018-08-23/harley-davidson-needs-a-new-generation-of-riders

Questions for discussion:

  • What does the article say about the changes required at the firm?
  • What other ideas would you add to this discussion?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer’s new estimates for mobile app usage. Which app categories are growing fastest, and why?

Source: eMarketer.com – audio report

Date: Aug 20, 2018

Link: https://www.emarketer.com/content/grocery-and-dating-are-the-fastest-growing-app-categories-here-s-why?ecid=NL1009

Questions for discussion:

  • What does the report say about which apps are growing more popular than others and the reasons given?
  • What doe this mean for the industry?
  • What should other app developers take away from this report?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Walmart and other companies are using aggressive legal tactics to get the money back, demanding payments even when people haven’t been convicted of wrongdoing.

Source: NYTimes.com

Date: Aug 17, 2018

Link: https://www.nytimes.com/2018/08/17/business/falsely-accused-of-shoplifting-but-retailers-demand-they-pay.html?action=click&contentCollection=business&contentPlacement=2&module=package&pgtype=sectionfront&region=rank&rref=collection%2Fsectioncollection%2Fbusiness&version=highlights#commentsContainer

Questions for discussion:

  • What are the implications for customers and staff at Walmart and other retailers that accuse customers of shoplifting after the event?
  • Would you maintain or modify this policy? Explain your thinking?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Businesses really don’t have a choice about social activism, Ben & Jerry’s new CEO Matthew McCarthy told CNBC on Friday. “The idea there’s a choice to be made between being proactive, being activists as a business, and not is a bit of a false narrative,” McCarthy said on CNBC’s “Squawk on the Street.” “So I think acknowledging that you are part of a community and being part of social change that you want to see … in the world that you serve is part of business.”

Ben & Jerry’s new CEO: Businesses must affect positive change from CNBC.

Source: CNBC.com – video report

Date: Aug 17, 2018

Link: https://www.cnbc.com/video/2018/08/17/ben-jerrys-ceo-business-activism-ice-cream-social-change.html

Questions for discussion:

  • Summarize the highlights presented in this report.
  • Do you think businesses are honest about their involvement in social issues and change?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: For decades, medical scrubs were a necessary but hated uniform. Then this startup made them fashionable.

Source: INC.com

Date: Aug-Sep, 2018

Link: https://www.inc.com/magazine/201809/lindsay-blakely/2018-inc5000-figs.html?cid=hmside1

Questions for discussion: 

  • Explain the strategic thinking and reasons for the success of this firm.
  • Do you think there is a broader market for this clothing outside of the professional work environment?