Posted by & filed under International Business, Management, Organizational Behavior.

Description:  This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

Source: eMarketer.com

Date: Oct 16, 2018

Link: https://www.emarketer.com/content/mobile-ad-spending-to-surpass-all-traditional-media-combined-by-2020?ecid=NL1009

Questions for discussion:

  • What is the significance of this research for managers dealing with advertising?
  • Why do you suppose this trend is growing?
  • What is the challenge for marketing managers?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here it is: Six Pixels of Separation – Episode #641 – Host: Mitch Joel. I’m a moron. I did not put two and two together. My buddy, Scott Stratten, let me know that a new book called, Planet Funny, had recently been published. I’m all-in on any non-fiction book that can bridge comedy, culture and things like that. Too many business professionals discount the value and merits of comedy in business, and how massive of a communications skill that comedy is (in short: study comedy if you want to get better at positioning, storytelling, communications skills, etc…). Plus, let’s face it, funny equals happy…

Source: SixPixels.com – podcast

Date: Oct 21, 2018

Link: https://www.sixpixels.com/podcast/archives/spos-641-planet-funny-with-ken-jennings/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • What are some of the highlights that you think would be useful for managers to take away from this podcast?
  • Do you disagree with any statements?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The prize is 1.3 billion customers

Source: Bloomberg.com

Date: Oct 18, 2018

Link: https://www.bloomberg.com/news/features/2018-10-18/amazon-battles-walmart-in-indian-e-commerce-market-it-created?srnd=businessweek-v2

Questions for discussion:

  • Summarize the strategic plan Amazon is unfolding in India.
  • How do you think this plan will play out?
  • How will this disrupt the Indian retail industry?
  • What sort of managerial structure would you set up to deal with the thousands of small go-between retailers?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Struggling J.C. Penney (JCP) best brace for an avalanche that has been set in motion by the death of longtime foe Sears.

Source: Yahoo.Finance.com – video report

Date: Oct 18, 2018

Link: https://finance.yahoo.com/news/sears-bankruptcy-will-rock-j-c-penney-foundation-200803793.html

Questions for discussion:

  • Why did Sears fail?
  • Why will the Sears bankruptcy be bad for J.C. Penney?

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  The holiday season is approaching, and with it the holiday toy wars.

Source: Yahoo.Finance.com – video report

Date: Oct 18, 2018

Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html

Questions for discussion:

  • What is the strategy Target is using for this toy buying season?
  • Are they targeting kids or their parents?
  • Do you think they will succeed with this seasonal approach to selling to this segment?
  • Which other segments could possibly work as well in your view?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Quaker Oats is introducing its milk alternative at a trade show in Washington this weekend, with plans to start selling it in groceries in January.CreditCreditQuaker Oats

Source: NYTimes.com

Date: Oct 19, 2018

Link: https://www.nytimes.com/2018/10/19/business/quaker-foods-pepsi-oat-milk.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • Who is the target customer for this product?
  • Which other products is Quaker competing against for consumer preference?
  • What would motivate consumers to buy this product?
  • Do you think Quaker will succeed?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Britney Spears is hitting Vegas one more time. And who can blame her?

Source: Fortune.com

Date: Oct 19, 2018

Link: http://fortune.com/2018/10/19/britney-spears-las-vegas-residency/

Questions for discussion:

  • Why is the “Las Vegas strategy” working well for some artists?
  • How else can they respond to the technology disruption taking place in the industry?
  • How can lesser known artists deal with this new business environment?

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Description: Personalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively.

Source: eMarketer.com

Date: Oct 18, 2018

Link: https://www.emarketer.com/content/why-marketers-struggle-with-data-driven-personalization?ecid=NL1001

Questions for discussion:

  • What should managers take away from this research?
  • How should this information be integrated with strategic plans?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Problem-solving is explorative process. Since my job is to help business and marketing leaders identify and tackle their biggest growth challenges, when I’m not talking to people, I’m absorbed in research or excavating insights from data.

Source: 360advertisingweek.com

Date: Oct 12, 2018

Link: http://360.advertisingweek.com/how-cmos-can-prepare-their-organisations-for-ai-driven-decision-making/?mkt_tok=eyJpIjoiTmpka1pURTFPR0ZqTUdVeCIsInQiOiJkR0VBcHByVzFjS082ZzVCVjdMbWxlZG9JVENoV1JKSGFzeGp4bEFRVnpzOWJ4UEJcL0czMTNuMDRSYlhaSU9LclU4Q2ZnWnNWNmRwZE5PZFIwQk95aFZONzVVVTlUSXdBUHptdGpFMFpjVTF2MlJxWWhWWHFyU0xRU1M5UmVEYmoifQ%3D%3D

Questions for discussion:

  • What does the article say to managers as the presence of AI continues to grow and direct decision making?
  • Do you have any concerns with this development?
  • Do you think AI should be welcomed by managers?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Smart mirror streams live fitness classes

Source: CBSNews.com – video report

Date: Oct 11, 2018

Link: https://www.cbsnews.com/video/this-smart-mirror-puts-a-personal-trainer-in-your-reflection/

Questions for discussion:

  • Aside from physical fitness, what are some other applications for this technology that you think can use this technology?
  • Describe the user profile for this product.