Posted by & filed under International Business, Management, Organizational Behavior.

Description: Companies may know that more advanced attribution practices are needed to prove marketing value in today’s complex media world, but that doesn’t mean they understand, or easily embrace, these practices.

Source: eMarketer.com

Date: Mar 01, 2019

Link: https://www.emarketer.com/content/fewer-than-10-of-us-marketers-think-their-company-s-attribution-knowledge-is-excellent?ecid=NL1001

Questions for discussion:

  • What is the problem facing managers, according to this research?
  • What are the recommendations?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Although many students may sulk at requiring additional classes, a finance class will create beneficial knowledge for the next generation of career-oriented adults. Source: KSUSentinel.com Date: Mar 04, 2019 Link: http://ksusentinel.com/2019/03/04/opinion-finance-course-should-be-required/ Questions for discussion:
  • What are the primary arguments for making a course mandatory?
  • Do you think it would help solve personal financial problems such as the burden of debt?
  • Would it make for better employees entering the workforce?
  • What content would you recommend for an undergraduate course in personal finance?

Posted by & filed under International Business, Management, Organizational Behavior.

Description:   You’ll do fine if you look at leadership as a responsibility and not as an ego trip.

Source: Entrepreneur.com

Date: Feb 26, 2019

Link: https://www.entrepreneur.com/article/328741

Questions for discussion:

  • What does this report say about leadership skills?
  • Do you disagree with any items?
  • What other suggestions or comments do you feel apply to this discussion?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Do you have a work bestie? It can be good for your career and your overall well-being, according to a new study by LinkedIn.

Source: Yahoo.Finance.com – video report

Date: Feb 26, 2019

Link: https://finance.yahoo.com/news/how-work-friendships-can-helpand-hurtyour-career-173701272.html

Questions for discussion:

  • Summarize what the report says about relationships and their affect on career development?
  • What do you think about the assessment?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Because of in-app ad spend’s recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

Source: eMarketer.com

Date: Feb 25, 2019

Link: https://www.emarketer.com/content/why-is-mobile-app-ad-viewability-so-hard-to-measure?ecid=NL1001

Questions for discussion:

  • Summarize the key points in the research data.
  • How should managers deal with these issues they face?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: If you want to understand how Netflix is reinventing every aspect of TV programming, consider how–and how fast–it’s changed food shows.

Source: FastCompany.com

Date: Feb 25, 2019

Link: https://www.fastcompany.com/90310413/how-netflix-became-the-new-food-network?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=02252019

Questions for discussion:

  • What does the article say about the way NetFlix has changed programming in this field?
  • What other areas could follow a similar strategy?
  • How does this help small producers and entrepreneurs?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here it is: Six Pixels of Separation – Episode #659 – Host: Mitch Joel. We have been debating and discussing the power of technology, culture and humans for a long time. Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. She teaches Innovation & Emerging Business Models at Sciences Politique’s Masters of Economics and Finance program in Paris. Her latest book is Hustle & Float – reclaim your creativity and thrive in a world obsessed with work. For too long, creativity and productivity have been considered essential but unconnected. Thousands of books have been written about each of these concepts separately. In fact, nearly every business book out there tackles achievement and performance through one of these two lenses. Hustle and Float is an exploration of the increasing tensions between productivity and creativity within our personal and professional lives. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Feb 24, 2019

Link: https://www.sixpixels.com/podcast/archives/spos-659-hustle-and-float-with-rahaf-harfoush/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize what Rahaf Harfoush says in this discussion.
  • Do you agree with her arguments?
  • What are the implications for management of people in businesses?

Posted by & filed under International Business, Management, Organizational Behavior.

Description:   From the 1970s into the ’90s, women made serious progress in the workplace. Then that progress stalled, especially at the top.

Source: NYTimes.com

Date: Feb 21, 2019

Link: https://www.nytimes.com/interactive/2019/02/21/magazine/women-corporate-america.html

Questions for discussion:

  • What does this report say about the progress made by women in management ranks?
  • What are the barriers and solutions presented?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Josh Mohrer, former general manager of Uber New York and now co-founder of Moving Capital, joins “Squawk Box” to discuss business in New York following the controversies with Uber and Amazon.

How Amazon’s situation in New York compares to Uber’s from CNBC.

Source: CNBC.com – video report

Date: Feb 04, 2019

Link: https://www.cnbc.com/video/2019/02/22/how-amazons-situation-in-new-york-compares-to-ubers.html

Questions for discussion:

  • What does the report say about the relationship between local governments and businesses?
  • Why do you think Uber’s business would require a presence and positive relationship with local NYC governments?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Warren Buffett has warned investors to stay in their circle of competence when it comes to bets. But now, more than 30 years after Buffett started plowing money into Coca-Cola Co., the rules of the consumer-product game have changed.

Source: Bloomberg.com – video report

Date: Feb 22, 2019

Link: https://www.bloomberg.com/news/articles/2019-02-22/buffett-s-consumer-bets-bite-as-kraft-coca-cola-face-pressure?srnd=premium

Questions for discussion:

  • Why did the stock value drop?
  • Do you think it can recover?
  • Are consumer trends moving away from these consumer products?