Posted by & filed under International Business, Management, Organizational Behavior.

Description: CNBC’s Julia Boorstin reports on Snap CEO Evan Spiegel’s massive bonus following the company’s IPO last year.

Snap CEO snags a $637 million bonus from CNBC.

Source: CNBC.com – video report

Date: Feb 23, 2018

Link: https://www.cnbc.com/video/2018/02/23/snap-ceo-snags-a-637-million-bonus.html

Questions for discussion:

  • Why do you suppose investors would buy shares in a company in which they have no say over executive compensation?
  • Do you think this decision harms HR in any way?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Coming soon to a Starbucks near you: Less variety. Expect to see a narrower assortment of products in the main area of your local coffee chain outpost sometime soon this year.

Source: Forbes.com

Date: Feb 24, 2018

Link: http://fortune.com/2018/02/24/starbucks-merchandise-stores/

Questions for discussion:

  • Why is Starbucks reducing variety?
  • How might this decision impact customer behavior?
  • Do you think it is a good decision under current circumstances?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #606 – Host: Mitch Joel. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport.

Source: Sixpixels.mirumagency.com

Date: Feb 24, 2018

Linkhttp://sixpixels.mirumagency.com/podcast/archives/spos-606—become-a-superconnector-with-scott-gerber/

Questions for discussion:

  • What is the key lesson you took away from this discussion?
  • Why are relationships so important in business?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Hundreds of people, many dressed in elaborate fur and sequined outfits, packed the Grand Central Cipriani restaurant on Thursday for the runway show of Romeo & Juliet Couture.

Source: NYTimes.com

Date: Feb 13, 2018

Link: https://www.nytimes.com/2018/02/13/fashion/levesque-triplets-models-new-york-fashion-week.html?rref=collection%2Fsectioncollection%2Fbusiness-smallbusiness&action=click&contentCollection=smallbusiness&region=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • What impact do you think these models have on the brand by virtue of their unique look?
  • How can marketing managers develop publicity around these models?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The growth of the US digital video advertising industry is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period.

Source: eMarketer.com

Date: Feb 23, 2018

Link: https://www.emarketer.com/content/digital-video-industry-continues-to-grow-in-size-and-complexity

Questions for discussion:

  • Summarize the data and what it means for decision-makers?
  • Why do you suppose spending is growing at this rate?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #605 – Host: Mitch Joel. His book is easily one of the best books that I have read in a very long time. The concept of negotiating has been a hot topic for authors and business speakers for a very long time. Still, Chris Voss is truly brilliant and his book, Never Split The Difference – Negotiating As If Your Life Depended On It, is just chock full of genius from start to finish.

Source: SixPixels.Mirumagency.com – podcast

Date: Feb 11, 2018

Link: http://sixpixels.mirumagency.com/podcast/archives/spos-605—next-level-negotiation-skills-with-chris-voss/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Marketing+and+Communications+Insights+Podcast+-+Mitch+Joel+at+Twist+Image%29

Questions for discussion:

  • Summarize the key points presented in this discussion.
  • What do you think of Chris Voss’s thinking?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Under CEO Dennis Muilenburg, the industrial giant has turned unapologetically hard-nosed.

Source: Bloomberg.com

Date: Feb 14, 2018

Link: https://www.bloomberg.com/news/features/2018-02-14/boeing-is-killing-it-by-squeezing-its-suppliers

Questions for discussion:

  • How has Boeing’s strategic management changed, according to the article?
  • Do you think this way of doing business is sustainable?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: It might seem like you have little in common with the Olympians competing in the Winter Games this month.

Source: MarketWatch.com

Date: Feb 15, 2018

Link: https://www.marketwatch.com/story/4-lessons-you-can-learn-from-the-us-olympic-team-2018-02-15

Questions for discussion:

  • What are the lessons you can learn, according to the article?
  • Which do you think is the most difficult to learn?

Posted by & filed under International Business, Management, Organizational Behavior.

Description:  The battle between the Hollywood establishment and the streaming-media giants has caused big changes in the entertainment industry in recent months, driving up the prices of major stars and series producers while leaving traditional companies in danger of losing relevance.

Source: NYTimes.com

Date: Feb 14, 2018

Link: https://www.nytimes.com/2018/02/14/business/media/streaming-wars-ryan-murphy.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • How has negotiations in the industry changed?
  • Is this a good thing for all participants?
  • How will these changes affect producers?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Many players still don’t reveal their ties to one another

Source: eMarketer.com

Date: Feb 11, 2018

Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing

Questions for discussion:

  • What does the article say about influence marketing and the issue of disclosure?
  • What do you think managers should do? Why?