Kevin Plank started Under Armour in his grandmother’s basement; 23 years later, he hands over the reins

Posted by & filed under International Business, Leadership, Management.

Description: Kevin Plank built Under Armour from scratch in his grandmother’s basement in Washington, D.C. In its first full year in business, in 1996, Under Armour did $17,000 in sales. Last year, it did $5.2 billion.

Source: CNBC.com – video report

Date: Oct 24, 2019

Link: https://www.cnbc.com/2019/10/22/under-armour-ceo-kevin-plank-steps-down-as-ceo-how-he-got-here.html

Questions for discussion:

  • Summarize what you learned from this report about the entrepreneurial thinking and managerial style of Kevin Plank.