Posted by & filed under International Business, Management, Organizational Behavior.

Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.

Source: Entrepreneur.com

Date: Apr 09, 2019

Link: https://www.entrepreneur.com/article/331237

Questions for discussion:

  • Summarize the strategic decisions made to develop the company.
  • How would this story be different if it was managed as a for-profit start-up?
  • How has Starbucks leveraged the association with the firm?
  • Why aren’t all consumer products sold this way?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements.

Source: CNBC.com – video report

Date: Apr 12, 2019

Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html

Questions for discussion:

  • Why is pricing so critical in this highly competitive environment?
  • How would you expect Netflix and other competitors to respond?
  • How else can management differentiate their brands?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to.

Source: FastCompany.com

Date: Apr 10, 2019

Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019

Questions for discussion:

  • Explain the change in thinking – by management and customers – that has led to this store design.
  • Should Ikea develop this concept at its suburban stores as well?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better.

Source: Entrepreneur.com

Date: Apr 12, 2019

Link: https://www.entrepreneur.com/article/331231

Questions for discussion:

  • What does the article say about creative thinking and business evolution?
  • Could these businesses succeed without low-cost online advertising from companies like Google?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes.

Source: FastCompany.com

Date: Apr 12, 2019

Link: https://www.fastcompany.com/90333645/this-new-technical-fabric-replaces-polyester-with-banana-plants?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=04122019

Questions for discussion:

  • What are the major attributes that differentiate this new product?
  • How should managers market this new product so as to co-brand with partners in various industries that would use it?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year.

Source: eMarketer.com

Date: Apr 11, 2019

Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001

Questions for discussion:

  • What does the research say about data gathering issues facing management?
  • How can managers deal with the problems they face?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: A finance professional turned entrepreneur reflects on the motherhood bias and stereotypes she faced during her return to work

Source: FastCompany.com

Date: Apr 03, 2019

Link: https://www.fastcompany.com/90324442/former-goldman-sachs-employee-on-the-motherhood-penalty?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04032019

Questions for discussion:

  • What is the “motherhood bias” according to the report?
  • How can management deal with this social issue?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Americans may start to become more ‘social’ in the way they shop for homes, one analyst thinks

Source: MarketWatch.com

Date: Apr 03, 2019

Link: https://www.marketwatch.com/story/facebook-sets-its-sights-on-housing-should-zillow-be-worried-2019-04-03?mod=mw_theo_homepage

Questions for discussion:

  • What are the competitive advantages favoring Facebook in the real estate business?
  • Do you think consumers will respond to Facebook advertising for housing? Explain.

Posted by & filed under International Business, Management, Organizational Behavior.

Description: New York (CNN Business)General Electric is a tiny player in the booming offshore wind market. But that will change soon — and it needs to, if the company wants to outgrow its exposure to fossil fuels. One major investment that illustrates GE’s interest: The Haliade-X, the world’s largest and most powerful offshore wind turbine.

Source: CNNMoney.com – video report

Date: Apr 02, 2019

Link: https://www.cnn.com/2019/04/02/investing/ge-offshore-wind-renewable-energy/index.html

Questions for discussion:

  • Why is GE moving into this field?
  • Why would large scale turbines fit GE’s business model better than smaller local structures?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: When it comes to shopping, social media seems to have somewhat limited influence on parents’ purchasing behavior—but they’ll use it (and other online resources) for researching.

Source: eMarketer.com

Date: Apr 03, 2019

Link: https://www.emarketer.com/content/social-recommendations-influence-one-in-three-mothers-to-buy

Questions for discussion:

  • What does the report say about the influence of social media on parental behavior?
  • What should strategic planning managers do with this information?