Description: The reason I’m pointing this top line finding out, is that I believe social media in general — and Twitter in particular — command a disproportionate share of executive attention, which likely influences the relative importance they hold for the medium in their own advertising and marketing plans. What Spy magazine and MTV were to media neutrality in the 1980s, Twitter, TikTok and Instagram are to it today.
Date: Apr 10, 2023
Questions for discussion:
- What is media neutrality?
- What does the article say about executive use of social media?