Entrepreneurial activity has been increasing slightly each year during the three years of recession. The paths to business ownership taken by four individuals are chronicled and provide a nice case study in entrepreneurship.
- Discuss how Rino Greenwood’s story parallels that of Anita Roddick in your text. What are the common entrepreneurial elements in the stories of Greenwood, Lauryn Chun, and Jack D’Alelio?
- Review the research on the characteristics of entrepreneurs. Which of these are confirmed by the article? Are any of the characteristics called into question?
- Your text implies that necessity-based entrepreneurship is associated with minority status. Should we broaden our understanding of what creates necessity-based entrepreneurship? Why or why not?
SOURCE: L. Petrecca, “Recession Inspires People to Start Own Businesses,” USA Today (Retrievable online at http://www.usatoday.com/money/perfi/basics/2011-03-07-lifestages07_ST_N.htm)