Poor Ad Targeting Rankles Across Generations

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Description: Millennials, Gen Xers and baby boomers all feel left out of targeted campaigns Source: eMarketer.com Date: Mar 11, 2016 Link: http://www.emarketer.com/Article/Poor-Ad-Targeting-Rankles-Across-Generations/1013692#sthash.p65IaPNN.dpuf Questions for discussion: What does the research say to marketing managers? What would you suggest for an online campaign for Lululemon aimed at men?