Description: Disney CEO Bob Iger says a growing number of silver screens across the globe is helping drive the success of ‘The Avengers.’

Source: CNNMoney.com – video report

Date: May 09, 2012

Link: http://money.cnn.com/video/news/2012/05/09/n-co-avengers-iger.cnnmoney/

Questions for Discussion:

• What are the reasons for the success of this film and the company as a whole?
• How are global marketing strategies becoming more important to the firm’s success?