Here’s What the First Female Network President Has to Say About Gender Barriers

Description: Kay Koplovitz founded USA Networks in 1977.

Source: Fortune.com – video report

Date: Apr 29, 2016

Link: http://for.tn/1SNITMO

Questions for Discussions:

  • What does Kay Koplovitz say about her career and corporate experiences?
  • Do you think the business world has changed “enough” since she began her career?
  • Why do you think gender is an “issue” in the corporate environment?

Here’s How Wearable Devices Could Save Lives

Description: Information is the key in preventative care.

Source: Fortune.com – video report

Date: Apr 28, 2016

Link: http://for.tn/1qYjYNf

Questions for discussion:

  • How can wearable devices change our health-behavior and communications with medical specialists?
  • How should companies like Apple, market these innovative products?

This Company Wants to Be the Disney of Lifestyle Brands

Description: But don’t expect any cruises

Source: Fortune.com – video report

Date: Apr 28, 2016

Link: http://for.tn/1rkP55V

Questions for discussion:

  • What lessons about management, entrepreneurship, and leadership does Jason Wachob of Mindbodygreen share in this interview?
  • Review the website http://www.mindbodygreen.com and compare how this business model is different that others in this field.

Only one woman was named CEO of a major company in North America in 2015

Description: Just four percent of S&P 500 CEOs are women. Only 19 percent of those companies’ board members are women.

Source: WashingtonPost.com

Date: Apr 21, 2016

Link: https://www.washingtonpost.com/news/on-leadership/wp/2016/04/21/only-one-woman-was-named-ceo-of-a-major-company-in-north-america-in-2015/

Questions for discussion:

  • What does the report say about the success of women executives?
  • What is your interpretation of the statistics?

By its bootstraps: How Netflix uses content to market content

Description: Netflix is lavishing attention on the promotion of its exclusive properties using content marketing — unique material designed to stimulate buzz around such hit fare as House of Cards and Orange is the New Black.

Source: NationalPost.com

Date: Apr 22, 2016

Link: http://business.financialpost.com/news/retail-marketing/by-its-bootstraps-how-netflix-uses-content-to-market-content

Questions for Discussions:

  • What is content marketing?
  • Why do you think it is growing in popularity?
  • What are the rules for creating good content, according to this report?
  • Does this report pass that test?

This Is How Blue Apron Was Built From Scratch

Description: CEO Mark Salzberg explains how he grew his company.

Source: Fortune.com – video report

Date: Apr 21, 2016

Link: http://for.tn/1WIwlJy

Questions for Discussions:

  • What does CEO Mark Salzberg say about the risks associated with starting a business?
  • Do you think starting up a new business is something most people can handle?

Hiring Could Soon Be Replaced By Software

Description: But gut feelings still matter

Source: Fortune.com – video report

Date: Apr 21, 2016

Link: http://for.tn/1SdqYQT

Questions for discussion:

  • What does this report say about software as a decision-support tool?
  • How should software be used by HR management?

These companies decided to let employees bring their babies to work every day

Description: A growing number of workplaces allow employees to bring their babies to the office

Source: MarketWatch.com

Date: Apr 22, 2016

Link: http://www.marketwatch.com/story/what-would-you-do-if-parents-brought-their-babies-to-the-office-every-day-2016-04-22

Questions for discussion:

  • What does the report say about this management decision?
  • What do you think of the idea?
  • Do you think it will become more popular?

How to Make Sense of Digital Video Content Opportunities

Description: While spending on TV is decreasing, it’s still a major expenditure for brands

Source: eMarketer.com

Date: Apr 18, 2016

Link: http://www.emarketer.com/Article/How-Make-Sense-of-Digital-Video-Content-Opportunities/1013837?ecid=NL1003#sthash.jcHEYZSG.dpuf

Questions for discussion:

  • What does the report say about current strategies?
  • How do you think this area of decision-making will develop in the next five years?

SPOS #510 – Jaffe And Joel On Algorithms, Facebook Live Video And Bots

Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #510 – Host: Mitch Joel. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video).

Source: Twistimage.com

Date: Apr 17, 2016

Link: http://www.twistimage.com/podcast/archives/spos-510—jaffe-and-joel-on-algorithms-facebook-live-video-and-bots/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Marketing+and+Communications+Insights+Podcast+-+Mitch+Joel+at+Twist+Image%29

Questions for Discussions:

  • Summarize the highlights in this discussion.
  • What does this suggest to you about the developments taking place online?

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