Description: The pay TV business thinks it’s about to cash in on a new revenue stream.

Source: Businessweek.com

Date: June 21, 2012

Link: http://money.cnn.com/news/newsfeeds/gigaom/articles/2012_06_20_comcast_vod_ad_impressions_set_to_increase_tenfold.html?iid=SF_F_River

Questions for Discussions:

• What are the managerial implications for the shifts taking place?
• How would you advise managers in each segment of the industry to negotiate division of the revenue pie?