Description: US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.
Source: eMarketer.com
Date: May 01, 2013
Link: http://www.emarketer.com/Article/Why-Moms-Social/1009855#VbHHpt8cXECYS5zs.99
Questions for Discussions:
- Summarize the highlights in this report.
- What is the message to marketing managers?
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