Description: Messaging app Snapchat turned down a reported buyout offer from Facebook for $3 Billion. Laurie Segall reports.

Source: CNNMoney.com – video report

Date: Nov 14, 2013

Link: http://money.cnn.com/video/technology/2013/11/14/t-what-is-snapchat.cnnmoney/index.html

Questions for Discussions:

• What is the business model for this software?
• Are the barriers to entry to existing photo sharing software firms likely to prevent them from developing the same “short-life” technology?
• How should managers at these firms be expected to respond?
• Is the $3 billion valuation sensible?