Description: In brand strategy, short-term retail may not be so temporary after all.
Source: Fortune.com
Date: Apr 18, 2014
Link: http://features.blogs.fortune.cnn.com/2014/04/18/pop-up-shop-storefront/?iid=SF_F_River
Questions for Discussions:
- Describe the business model of short-term retail rentals.
- For which businesses does this service make sense? Why?
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