Description: Lego’s Chief Financial Officer explains how movie franchises and new markets have helped Lego become the world’s biggest toymaker.
Source: CNNMoney.com – video report
Date: Sep 04, 2014
Link: http://money.cnn.com/video/news/2014/09/04/lego-world-dominatin-brick-by-brick.cnnmoney/index.html
Questions for Discussions:
- How is Lego able to leverage itself as a global toy maker?
- Where is the growth for this firm?
- Should Lego partner with other firms?