Description: Reports that Yahoo! (YHOO) is on the verge of investing $20 million in Snapchat, at a valuation of $10 billion, have prompted discussion of how the investment fits with Yahoo’s broader strategy and why some shareholders are less than amused.
Source: Businessweek.com
Date: Oct 07, 2014
Link: http://www.businessweek.com/articles/2014-10-07/what-snapchat-wants-from-yahoo#r=hp-lst
Questions for Discussions:
- What strategic advantage is SnapChat offering content providers over other distribution software providers?
- Summarize the strategic thinking presented by the Yahoo move.
- Do you think this strategy can generate the revenue the firm seeks?