Description: Ikea’s strategy to low cost products is volume; but how do you sell the same product to diverse consumers in different countries? Fortune’s Beth Kowitt finds out.
Source: Fortune.com – video report
Date: March 10, 2015
Link: http://for.tn/1NqbuFI
Questions for Discussions:
- Describe the corporate culture at Ikea.
- How is Ikea managed differently around the world?