Description: Fortune’s Beth Kowitt sits down with Arby’s CMO Rob Lynch to discuss how the company successfully turned negative humor into positive marketing.
Source: Fortune.com – video report
Date: Oct 23, 2015
Link: http://for.tn/1GZzxWB
Questions for discussion:
- How did Arby’s management respond to the situation generated by Jon Stewart?
- Do you think management responded properly?
- Could this have backfired?