Description: For some consumers, the mobile screen is too small for frequently purchasing. Indeed, many mobile device users worldwide would prefer to use a PC instead.
Source: eMarketer.com
Date: Feb 05, 2016
Link: http://www.emarketer.com/Article/Why-Dont-Consumers-Buy-More-via-Mobile/1013557#sthash.Mx8scao9.dpuf
Questions for Discussions:
- What does the research say to managers of ecommerce sites and those developing mobile technologies?
- How would you deal with this information, if you were a manager responsible for communications with customers online?