Description: A bungled merger. A corruption scandal. Three CEOs in a year. But hey, at least the snacks are free again.

Source: Bloomberg.com

Date: January 2016

Link: https://www.bloomberg.com/features/2016-united-airlines-struggles/

Questions for discussion:

• What were the managerial problems facing the firm at the time this article was published?
• Does any information in this 2016 report help explain the recent PR catastrophe involving the forced removal of a paying passenger?