What Marketers Need to Know About Smart Cities

Posted by & filed under International Business, Management, Organizational Behavior.

Description: A smart city can create more touchpoints with consumers

Source: eMarketer.com – podcast

Date: June 01, 2017

Link: https://www.emarketer.com/Article/What-Marketers-Need-Know-About-Smart-Cities/1015956?ecid=NL1001

Questions for discussion:

  • Summarize the main points presented in the report.
  • What do you think should be a priority for your city? Why?