Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we welcome Spotify’s Danielle Lee for a conversation about personalization, targeting and people-based marketing.
Source: eMarker.com
Date: Nov 21, 2017
Questions for discussion:
- What is “people-based marketing”?
- How is Spotify management using this strategy?
- Do you think this approach should be employed more widely by most types of businesses?