Description: Many players still don’t reveal their ties to one another
Source: eMarketer.com
Date: Feb 11, 2018
Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing
Questions for discussion:
- What does the article say about influence marketing and the issue of disclosure?
- What do you think managers should do? Why?