Description: If it wants to survive Trump’s tariffs and an aging customer base, the company has to embrace a cultural shift.
Source: Bloomberg.com
Date: Aug 23, 2018
Link: https://www.bloomberg.com/news/features/2018-08-23/harley-davidson-needs-a-new-generation-of-riders
Questions for discussion:
- What does the article say about the changes required at the firm?
- What other ideas would you add to this discussion?