Description: Godiva, one of the leading gourmet chocolate makers, is implementing new strategies to increase chocolate consumption. Source: E. Holmes, “Breeding a Nation of Chocoholics,” Wall Street Journal Date: November 30, 2011 Article Link: http://online.wsj.com/article/SB10001424052970204262304577068191047284320.html Questions for discussion: Examine Porter’s competitive strategies framework. In what quadrant would you place Godiva prior to this new strategy?… Read more »

Description: Rock and roll bands have more to worry about than whether fans like their music. The volatility of international markets and currencies can make it difficult to schedule concerts, pay bills, and maximize profits. Source: N. Shah, “Overweight in Metal, This Band Tries to Play Tunes in Forex,” Wall Street Journal Date: December 5,… Read more »

Description: Fast food giant Wendy’s, the number three chain in America, is looking to rebound from years of lackluster performance following the death of founder Dave Thomas in 2002. Former Wendy’s exec Emil Brolick was hired recently as CEO and charged with restoring the company’s image. Source: T. Turner, “Wendy’s Works to Restore ‘Luster’ Under… Read more »

Description: After five months without a labor contract, the National Basketball Association is ready to resume play. As is typical with strikes/lockouts, the two sides bitterly contested the issues. In the end, both recognized a deal was necessary for the survival of professional basketball. Source: K. Clark, “NBA’s Owners Win Big,” Wall Street Journal Date:… Read more »