Posted by & filed under International Business, Management, Organizational Behavior.

Description:  Commentary: Discounts are back in style

Source: Marketwatch.com

Date: May 30, 2012

Linkhttp://www.marketwatch.com/story/jc-penney-buckles-under-pressure-2012-05-30?siteid=nwtwk 

Questions for Discussions:

  • Why did this pricing strategy fail to please customers?
  • What does this report say about the transferability of managers from one business to another?
  • How are Apple and JC Penny different and the same?

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