Description:  Commentary: Discounts are back in style

Source: Marketwatch.com

Date: May 30, 2012

Link:  http://www.marketwatch.com/story/jc-penney-buckles-under-pressure-2012-05-30?siteid=nwtwk 

Questions for Discussions:

• Why did this pricing strategy fail to please customers?
• What does this report say about the transferability of managers from one business to another?
• How are Apple and JC Penny different and the same?