Description: Arne Sorenson, CEO of Marriott, says the U.S. has a lot to gain if it caters to foreign tourists with relaxed visa and customs processes.
Source: CNNMoney.com – video report
Date: July 13, 2012
Questions for Discussion:
- How does the visa application process affect the tourist industry in the U.S.?
- How can it be modified while maintaining current security levels?
- What are the other operational notes worth mentioning that can help improve the tourist travel experience in general, and with Marriott in particular?