Description: Arne Sorenson, CEO of Marriott, says the U.S. has a lot to gain if it caters to foreign tourists with relaxed visa and customs processes.

Source: CNNMoney.com – video report

Date: July 13, 2012

Link: http://money.cnn.com/video/news/2012/07/12/n-marriott-tourists.cnnmoney/

Questions for Discussion:

• How does the visa application process affect the tourist industry in the U.S.?
• How can it be modified while maintaining current security levels?
• What are the other operational notes worth mentioning that can help improve the tourist travel experience in general, and with Marriott in particular?