Posted by & filed under International Business, Management, Organizational Behavior.

Description: Seesmart Inc (SEST.PK), a small California lighting company, used to make all of its LED products in China, but last year that started to change. Frustrated by expensive and slow shipping and wanting more control over the manufacturing process, the 15-year-old company started building factories in Simi Valley, California, and Crystal Lake, Illinois.


Date: July 24, 2012


Questions for Discussions:

  • What are the factors that determined the change in location for this firm?
  • What are the managerial implications related to location of production facilities?

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