Posted by & filed under International Business, Management, Organizational Behavior.

Description: Inventory bought via networks, exchanges most at risk

Source: eMarketer.com

Date: Sep 07, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009330&ecid=a6506033675d47f881651943c21c5ed4#G1BzRdmR79khpm81.99

Questions for Discussions:

  • What is the concern over display online advertising?
  • Is there a way to deal with the measurement of display?
  • What are the implications for those involved?

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