Description: Inventory bought via networks, exchanges most at risk

Source: eMarketer.com

Date: Sep 07, 2012

Link: http://www.emarketer.com/Article.aspx?R=1009330&ecid=a6506033675d47f881651943c21c5ed4#G1BzRdmR79khpm81.99

Questions for Discussions:

• What is the concern over display online advertising?
• Is there a way to deal with the measurement of display?
• What are the implications for those involved?