Description: Japan, always huge in the business of making compact cars, is thinking even smaller. The so-called ultracompact—picture a street-legal golf cart—this month is set to become Japan’s first new vehicle niche to win government approval in 50 years. That’s drawn the attention of both established automakers and a new generation of startups eager to provide low-powered transportation for Japan’s aging population.

Source: Businessweek.com

Date: Oct. 4, 2012

Link: http://www.businessweek.com/articles/2012-10-04/japan-tries-cars-that-make-the-mini-look-maxi#r=read

Questions for Discussions:

• How should management of conventional car companies look at the development in the ultra-light sector?
• Do you believe it represents a developing niche in the transportation marketplace?
• Where in North America might it find acceptance?
• Should it be distributed through conventional car dealerships or would other channels make more sense?