Description: Japan, always huge in the business of making compact cars, is thinking even smaller. The so-called ultracompact—picture a street-legal golf cart—this month is set to become Japan’s first new vehicle niche to win government approval in 50 years. That’s drawn the attention of both established automakers and a new generation of startups eager to provide low-powered transportation for Japan’s aging population.
Date: Oct. 4, 2012
Questions for Discussions:
- How should management of conventional car companies look at the development in the ultra-light sector?
- Do you believe it represents a developing niche in the transportation marketplace?
- Where in North America might it find acceptance?
- Should it be distributed through conventional car dealerships or would other channels make more sense?