Posted by & filed under International Business, Management, Organizational Behavior.

Description: Japan, always huge in the business of making compact cars, is thinking even smaller. The so-called ultracompact—picture a street-legal golf cart—this month is set to become Japan’s first new vehicle niche to win government approval in 50 years. That’s drawn the attention of both established automakers and a new generation of startups eager to provide low-powered transportation for Japan’s aging population.


Date: Oct. 4, 2012


Questions for Discussions:

  • How should management of conventional car companies look at the development in the ultra-light sector?
  • Do you believe it represents a developing niche in the transportation marketplace?
  • Where in North America might it find acceptance?
  • Should it be distributed through conventional car dealerships or would other channels make more sense?

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