Description: Zipping around on a motorcycle can be fun, but being in a downpour or an accident on one is not. Driving a car is safer and more comfortable, but traffic and parking can be annoying. What if you got rid of the bad parts of both?
Date: Oct 10, 2012
Questions for Discussions:
- Explain why you think this product could succeed or fail?
- Describe the target market for this product?
- How would you suggest management distribute this product?
- How should management think about motorcycle and auto dealerships as part of the supply chain delivery to customers?