Description:  Zipping around on a motorcycle can be fun, but being in a downpour or an accident on one is not. Driving a car is safer and more comfortable, but traffic and parking can be annoying. What if you got rid of the bad parts of both?

Source: NYTimes.com

Date: Oct 10, 2012

Link:  http://www.nytimes.com/2012/10/11/technology/start-ups/for-some-drivers-electric-motorcycle-could-be-the-best-of-both-worlds.html?ref=business

Questions for Discussions:

• Explain why you think this product could succeed or fail?
• Describe the target market for this product?
• How would you suggest management distribute this product?
• How should management think about motorcycle and auto dealerships as part of the supply chain delivery to customers?