Posted by & filed under International Business, Management.

Description:  Travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the travel journey. That means providing mobile services that support everything travelers are doing during their excursions, from planning to booking to sharing their experiences.

Source:  eMarketer.com

Date: Oct 11, 2012

Link:  http://www.emarketer.com/Article.aspx?R=1009408&ecid=a6506033675d47f881651943c21c5ed4#jseAGHdmyeEv8qbu.99

Questions for Discussions:

  • Describe the types of travel apps that have emerged in the marketplace.
  • How has mobile technology changed these developments?
  • Develop an idea for a travel app that you would like to have.

 

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