Description: ING’s (ING) sponsorship of the New York City Marathon turned into a branding disaster this week as a divided city debated whether the city should hold the ING New York City Marathon on Sunday.
Date: Nov 02, 2012
Questions for Discussions:
- What are the public relations lessons to be learned here by city officials, event organizers, and sponsors like ING?
- What strategic response would you suggest to ING at this time that would either neutralize the damage done or possibly improve its corporate social responsibility image?