Posted by & filed under Management, Organizational Behavior.

Description:  Ever watch gamers thumbing away at Fruit Ninja, World of Warcraft, or Angry Birds? They’re totally absorbed in the moment. What are they playing for? The personal satisfaction of reaching a new expert level or using a magical sword to slay imaginary monsters? Don’t scoff: The video game business is a $70 billion industry. Now imagine if you could harness that energy to get your employees and customers as engaged in your business.

Source: Businessweek.com

Date: Nov 29, 2012

Link:  http://www.businessweek.com/articles/2012-11-29/the-game-of-business#r=hpt-fs

Questions for Discussions:

  • What is “gamification”?
  • What do you think of this concept as a way to motivate employees?
  • Illustrate this concept with an example in a work place setting.

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